Jacquemus
Jacquemus is a luxury French fashion brand, founded in 2009 by Simon Porte Jacquemus in Paris, taking inspiration for its womenswear from the designer’s upbringing in the South of France.
Opening Day at Jacquemus’ First US Boutique
The Paris-based independent brand, known for its eye-popping marketing stunts, playful bags and dramatic runway shows, was met with a massive crowd for the ribbon cutting of its first stateside store in New York’s SoHo.
Opening Day at Jacquemus’ First US Boutique
The Paris-based independent brand, known for its eye-popping marketing stunts, playful bags and dramatic runway shows, was met with a massive crowd for the ribbon cutting of its first stateside store in New York’s SoHo.
Which Fashion Brands Punch Above Their Weight on Social Media — and How They Do It
The brands that generate the most engagement from their followings do so by leaning into cultural moments and subverting norms around typical fashion content, according to the latest reading from The BoF Brand Magic Index, powered by Quilt.AI.
Which Fashion Brands Punch Above Their Weight on Social Media — and How They Do It
The brands that generate the most engagement from their followings do so by leaning into cultural moments and subverting norms around typical fashion content, according to the latest reading from The BoF Brand Magic Index, powered by Quilt.AI.
Jacquemus: Slouching Towards Luxury
Designer Simon Porte Jacquemus staged an outing at the Fondation Maeght that put his own 'pop luxury' twist on a push upmarket.
Jacquemus: Slouching Towards Luxury
Designer Simon Porte Jacquemus staged an outing at the Fondation Maeght that put his own 'pop luxury' twist on a push upmarket.
The Business of Beauty Haul of Fame: Vacation Brings Back Orange Gelée
The ‘90s-inpsired sunscreen brand brings back a cult classic, and more industry news.
The Business of Beauty Haul of Fame: Vacation Brings Back Orange Gelée
The ‘90s-inpsired sunscreen brand brings back a cult classic, and more industry news.
The Business of Beauty Haul of Fame: Holiday Beauty, It’s Giving Exhausted
Holiday beauty ads are already inescapable, and so is one clever phrase: “It’s giving.”
The Business of Beauty Haul of Fame: Holiday Beauty, It’s Giving Exhausted
Holiday beauty ads are already inescapable, and so is one clever phrase: “It’s giving.”
Karol G: From Latin Music Icon to Fashion Star
As the chart-topping Colombian reggaeton singer and BoF 500 cover star becomes a global pop sensation, she is shaking up the fashion industry’s celebrity marketing playbook.
Karol G: From Latin Music Icon to Fashion Star
As the chart-topping Colombian reggaeton singer and BoF 500 cover star becomes a global pop sensation, she is shaking up the fashion industry’s celebrity marketing playbook.
Case Study | The Essential Brand Marketing Guide
Building emotional, even inspirational, connections to a product is more critical than ever in fashion and beauty. In today’s hyper-competitive, crowded environment, marketing strategies that make brands stand out and stay culturally relevant need a mix of old and new tactics.
Case Study | The Essential Brand Marketing Guide
Building emotional, even inspirational, connections to a product is more critical than ever in fashion and beauty. In today’s hyper-competitive, crowded environment, marketing strategies that make brands stand out and stay culturally relevant need a mix of old and new tactics.
Kering’s Beauty Strategy Comes Into Focus
This week, Kering’s beauty strategy came into focus when the world’s second largest luxury fashion group announced that it is acquiring the niche fragrance brand Creed at a price close to $3 billion.
Kering’s Beauty Strategy Comes Into Focus
This week, Kering’s beauty strategy came into focus when the world’s second largest luxury fashion group announced that it is acquiring the niche fragrance brand Creed at a price close to $3 billion.
Why Surrealist Marketing Is Suddenly Everywhere
Brands including Jacquemus, Tod’s, Isabel Marant, and Victoria Beckham are experimenting with eccentric and absurd CGI marketing campaigns.
Why Surrealist Marketing Is Suddenly Everywhere
Brands including Jacquemus, Tod’s, Isabel Marant, and Victoria Beckham are experimenting with eccentric and absurd CGI marketing campaigns.
At Jacquemus, an Ode to Princess Diana
Simon Porte Jacquemus staged his latest show at the Palace of Versailles as part of a brand elevation push. Fittingly for the designer, the collection was inspired not by Marie Antoinette but a people’s princess, reports Dan Thawley.
At Jacquemus, an Ode to Princess Diana
Simon Porte Jacquemus staged his latest show at the Palace of Versailles as part of a brand elevation push. Fittingly for the designer, the collection was inspired not by Marie Antoinette but a people’s princess, reports Dan Thawley.