Jacquemus
Jacquemus is a luxury French fashion brand, founded in 2009 by Simon Porte Jacquemus in Paris, taking inspiration for its womenswear from the designer’s upbringing in the South of France.
Kering’s Beauty Strategy Comes Into Focus
This week, Kering’s beauty strategy came into focus when the world’s second largest luxury fashion group announced that it is acquiring the niche fragrance brand Creed at a price close to $3 billion.
Why Surrealist Marketing Is Suddenly Everywhere
Brands including Jacquemus, Tod’s, Isabel Marant, and Victoria Beckham are experimenting with eccentric and absurd CGI marketing campaigns.
At Jacquemus, an Ode to Princess Diana
Simon Porte Jacquemus staged his latest show at the Palace of Versailles as part of a brand elevation push. Fittingly for the designer, the collection was inspired not by Marie Antoinette but a people’s princess, reports Dan Thawley.
Inside Puig’s Transformation Through M&A
Dries Van Noten, Charlotte Tilbury, Byredo… While reinforcing its position in designer fragrances, the Spanish owner of Paco Rabanne and Jean Paul Gaultier has diversified its business with an acquisition spree. CEO Marc Puig unpacks the strategy.
The Debrief | What Makes Jacquemus So Successful?
BoF luxury editor Robert Williams unpacks how the French luxury brand has managed to grab the industry’s attention and maintain a sound business model without outside help.
Jacquemus: A Fashion Star’s Business Vision
For the first-time, the industry’s hottest independent designer—a charismatic, social-media savvy storyteller from the south of France—reveals the financial underpinnings of his burgeoning company and plans for the next phase of growth.
BoF Insights | The New Era of Designer Bags: Redefining Leather Goods Report
Read the latest BoF Insights report to get BoF’s perspective on designer bags and small leather goods, covering key competitive shifts, including what, why and how consumers buy in the US and China, the category’s biggest markets.
Fashion’s Top M&A Targets
The market may be cooling, but a number of in-demand brands remain of interest to financial backers. BoF identifies the top targets.
Sex Is Back. Are Consumers Ready?
After a year in isolation, brands are banking on consumers’ bubbling desire. But communicating that looks different than it did before the pandemic.
No Parties, No Problem: How Fashion Is Selling Holiday Clothes in 2020
In a year where sweatpants, pyjamas and activewear dominated fashion, brands have had to adjust their own offerings just to survive. So, what sells?