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The New Rules of Beauty Brand Loyalty
Onstage at The Business of Beauty Global Forum, Jamie Domenici, CMO of Klaviyo and Liz Cebron, CMO of Ilia, joined BoF’s Johanna Stout to explore how brands can navigate an increasingly complex customer engagement landscape and build lasting consumer relationships.
The New Rules of Beauty Brand Loyalty
Onstage at The Business of Beauty Global Forum, Jamie Domenici, CMO of Klaviyo and Liz Cebron, CMO of Ilia, joined BoF’s Johanna Stout to explore how brands can navigate an increasingly complex customer engagement landscape and build lasting consumer relationships.
The Kids’ Beauty Craze Hits Bathtime
Amid buzz about kids getting into skincare, fragrance and makeup, founders are betting on the basics catering to parents’ needs rather than their children’s TikTok-influenced wants.
The Kids’ Beauty Craze Hits Bathtime
Amid buzz about kids getting into skincare, fragrance and makeup, founders are betting on the basics catering to parents’ needs rather than their children’s TikTok-influenced wants.
Sustainable Fashion’s New Marketing Angle Is All About Wellness
As sustainability loses its allure, brands are reframing their messaging around use of natural fibres or avoidance of chemicals to appeal to customers.
Sustainable Fashion’s New Marketing Angle Is All About Wellness
As sustainability loses its allure, brands are reframing their messaging around use of natural fibres or avoidance of chemicals to appeal to customers.
Black Friday Beauty Goes Beyond the Discount
This weekend beauty brands and retailers will need to use every tool at their disposal — from AI to TikTok Shop to BNPL — to get the biggest return.
Black Friday Beauty Goes Beyond the Discount
This weekend beauty brands and retailers will need to use every tool at their disposal — from AI to TikTok Shop to BNPL — to get the biggest return.
‘Buy Canadian’ Becomes a Beauty Rallying Cry as Trump’s Tariffs Loom
Canada’s export-driven beauty startup scene is responding to the threat of tariffs with a newfound product patriotism.
‘Buy Canadian’ Becomes a Beauty Rallying Cry as Trump’s Tariffs Loom
Canada’s export-driven beauty startup scene is responding to the threat of tariffs with a newfound product patriotism.
When Big Beauty Pulled Out of NYFW, Indies Stepped Up
New York’s backstages were ruled by smaller brands making their Fashion Week debuts as big-name brands increasingly divest their sponsorships.
When Big Beauty Pulled Out of NYFW, Indies Stepped Up
New York’s backstages were ruled by smaller brands making their Fashion Week debuts as big-name brands increasingly divest their sponsorships.
How TikTok Trends Feed the Beauty Product Pipeline
TikTok trends have caused entire product categories, from snail mucin serums to bronzing drops, to go mainstream, but that pipeline’s future is uncertain.
How TikTok Trends Feed the Beauty Product Pipeline
TikTok trends have caused entire product categories, from snail mucin serums to bronzing drops, to go mainstream, but that pipeline’s future is uncertain.
‘Clean-Girl’ Beauty’s Next Stop: Ultra-Glam Dubai
Saie, Kosas, Ilia and Glossier are among the beauty brands launching at Sephora Middle East this fall as the GCC countries become a priority for global expansion.
‘Clean-Girl’ Beauty’s Next Stop: Ultra-Glam Dubai
Saie, Kosas, Ilia and Glossier are among the beauty brands launching at Sephora Middle East this fall as the GCC countries become a priority for global expansion.
BoF Live: How Brands Can Use E-Commerce to Create Lasting Customer Relationships
From the shift to storytelling to user generated content, Shopify Plus’ Head of EMEA Shimona Mehta and Ilia Beauty CEO Lynda Berkowitz joined BoF’s Robin Mellery-Pratt to discuss customer acquisition strategies and how e-commerce can build consumer relationships that last.
BoF Live: How Brands Can Use E-Commerce to Create Lasting Customer Relationships
From the shift to storytelling to user generated content, Shopify Plus’ Head of EMEA Shimona Mehta and Ilia Beauty CEO Lynda Berkowitz joined BoF’s Robin Mellery-Pratt to discuss customer acquisition strategies and how e-commerce can build consumer relationships that last.