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Latest News & Analysis
Sustainability

Fashion’s Big Climate Wins

Some of fashion’s biggest brands have started to drive down their planet-warming emissions as proven solutions roll out across the supply chain.


Marketing

How Brands Are Democratising the Runway

To turn fleeting buzz into lasting customer loyalty, fashion labels are welcoming shoppers into the traditionally exclusive world of runway shows through invites, community events and content that deepens collection narratives.


Retail

H&M Founding Family Builds Stake as Turnaround Stumbles

The move is fueling speculation the billionaire Persson family could take the fast-fashion retailer private.


Global Markets

How a Bangladeshi Garment Maker Is Surviving a War-Fuelled Energy Crisis

Conflict in the Middle East is ratcheting up energy costs and hampering production in many of fashion's key production hubs.


Fashion Week

H&M Stages Cinematic Fashion Show Directed by Nick Knight

The Swedish fast-fashion brand returned to London Fashion Week for a second year in a row as it doubles down on efforts to reassert its fashion credentials and reignite demand.


Sustainability

Why Wool Became a Flashpoint at New York Fashion Week

An altercation between CFDA president Steven Kolb and PETA protesters has become the week’s biggest news. Behind the scandal is a wider debate about why a material many view as a sustainability hero should be so controversial.


Fashion Week

Is London Fashion Week Back in Action?

McQueen’s return from Paris and Christopher Kane’s Mulberry revamp are set to bring fresh energy to a roster that’s relied too heavily on British stalwart Burberry. Shows kick off Thursday.


Creative Class

Kelly Wearstler on What Waiting Tables Taught Her About Design

The Los Angeles designer and entrepreneur joins Imran Amed on The BoF Podcast to trace her journey from scouring Myrtle Beach flea markets to running a 60-person studio — and to make her case for why a chair from H&M can be made as well as one from a luxury house.


Sustainability

What France’s Anti-Fast Fashion Law Means for Shein

The new legislation introduces advertising restrictions and financial penalties aimed squarely at ultra-fast fashion platforms like Shein and Temu while largely sparing European players such as Zara and H&M.


Sustainability

Why Fashion Is Falling Behind on Its Climate Targets

While H&M and Kering have cut emissions by more than a third, the majority of fashion’s biggest brands remain behind the schedule they set for themselves.