H&M Group

Can H&M Revive Top-Line Growth?
The Swedish fast-fashion giant may once again manage to lift earnings through improved efficiency and cost cuts, but its strategy to deliver sustainable sales growth will be the key focus for second quarter results.

Why Fashion Is Still Stuck on Sustainability Double Standards
As the presence of PFAs in apparel comes into the spotlight, and ‘sustainable’ collaborations driven by overproduction hit the market, fashion’s definition of sustainability looks increasingly hard to defend.

Global Brands See Revival in China as Retail Nationalism Cools
Mid-market global brands like Gap, Zara, and Uniqlo are successfully winning back Chinese consumers who previously favoured domestic labels.

The Debrief | Can H&M Prove Sustainability is a Growth Engine?
BoF correspondent Shayeza Walid joins The Debrief to unpack H&M’s unprecedented climate progress paired with a dip in sales — and whether the Swedish giant can escape being slotted in the middle of the pack of the fashion market.

The Game of ‘Selling’ Sustainability
From H&M’s bid to draw shoppers in with its sustainable positioning, Shein’s new circularity study and a campaign showing athleisure can be made using clean energy, fashion is trying to figure out sustainability’s saleability.

Exclusive: H&M Says Sustainability Is Good for Business. Can It Get Shoppers to Care?
H&M Group CEO Daniel Ervér spoke to The Business of Fashion about why the retail giant is continuing to push on climate action, persuade consumers to see it as more than a fast-fashion giant — and prove that reducing emissions can drive business performance.

How to Protect Work-Life Balance in the Fashion and Beauty Industries
Industry insiders share advice on how employees in notoriously competitive fields like fashion and beauty can protect their working hours and set professional boundaries while achieving career goals.

Exclusive: Shein Wants Brands to Use Its Supply Chain. Should They?
The fast-fashion giant is offering to let smaller labels plug directly into its famed on-demand manufacturing and global logistics network. But is the boost in speed worth the risk of putting operations in a competitor’s hands?

Oil Shock: What Fashion Needs to Know
Monday’s price spike proved short-lived, but volatile markets, supply disruptions, rising freight costs and shaky consumer confidence have put the global fashion industry on edge.

Luxury Brands Shut Middle East Stores as Conflict Causes Chaos
Escalating conflict in the Middle East is causing major disruption and store closures for high-end and mass-market retailers, threatening a key growth engine for the global luxury industry.