H&M Group
Which High Street Fashion Brands Are Winning the AI Discovery Battle?
Getting recommended by ChatGPT, Claude, Gemini and other AI chatbots is fast emerging as a competitive advantage for fashion brands. As AI reshapes discovery, which brands are being favoured by AI and why?
Fashion Needs to Rethink Its Ramadan Formula
Middle East retailers are urging global brands to sync with customers’ rhythms during the Muslim holy month and move beyond marketing spectacle to more culturally grounded campaigns.
Primark’s Fast-Fashion Crown Slips With Shoppers Lured to Shein
The retailer is battling against competitors offering even lower prices online while also contending with economic conditions hurting retailers across the UK and Europe.
Exclusive: Textile Recycler Circulose Is Restarting Its Recycling Plant
The sustainable materials company, which closed its Swedish factory in 2024, is opening it again after a year of restructuring.
Explainer: How Fashion Brands Should Prepare for Mandatory Digital Product Passports
The deadline for every fashion item sold in the EU to have its own digital identity is inching closer. Brands need to get ready.
Fashion Is Failing to Protect Garment Workers From Extreme Heat
The International Accord is adding heat-stress protocols to its binding mandate for brands after a watchdog group documented severe heat-related harm to garment workers in Bangladesh and Pakistan.
Amnesty Says Fashion Benefits From Worker Repression
The human-rights organisation’s first-ever examination of the global garment industry alleged that major brands have been complicit in widespread anti-union abuse across their South Asian supply chains.
Can Fashion Still Meet Its Climate Promises?
As the UN’s annual COP climate summit gets underway against a challenging backdrop, the industry’s near-term pledges to help cap planet-warming emissions are slipping out of reach.
Why Fast-Fashion Retailers Can’t Crack Beauty
Stores like H&M, Zara and Primark are experimenting with selling makeup, hair care and fragrances. But as past experiments show, beauty is a tricky beast for mass retail.
How Brands Are Navigating the AI Ad Dilemma
While some fashion labels are starting to experiment with using AI-generated imagery in campaigns, others are taking a firm stance against it. Both approaches reveal how brands are evolving their creative identities and who they are trying to reach.