Fendi
Engage the fashion, beauty and luxury community with your own bespoke Company Page showcasing your brand, job vacancies and culture.

Inside the Experience-Led Strategy Behind Saadiyat Grove
Opening in Q4 2026 on Saadiyat Island — at the heart of Abu Dhabi’s cultural district — Saadiyat Grove brings together luxury retail, hospitality, residential living and culture in one of the emirate’s most ambitious new developments. BoF speaks to Jonathan Emery, chief executive officer of Aldar Development, about the strategic vision behind the project.

Milan Day Two: The Dialogue Between Designer and Brand
Simone Bellotti brought a whisper of sedition to Jil Sander, while Maria Grazia Chiuri negotiated between Fendi’s vocabulary and her own.

Demna’s Gucci Back Under the Microscope at Milan Fashion Week
A year after the designer’s debut, his third runway show for the Italian fashion house will offer an update on his creative revamp — and clues about how well it is working. Plus, Fendi, Bottega Veneta, Moschino and more at Milan Fashion Week.

Did Fendi Commit Cultural Appropriation in India? It’s Not That Simple
A reissued Baguette bag sparked outrage online after its product description failed to credit the cultural origins of its mirrored embroidery. Designer Maria Grazia Chiuri has worked for decades with the Mumbai-based artisans who make it.

Fendi’s Austere New Era
Maria Grazia Chiuri’s haute couture debut for Fendi was technically faultless but oddly somber, writes Angelo Flaccavento.

Inside Fendi’s New Era
Maria Grazia Chiuri’s arrival at the Roman brand will usher in deeper changes than what we could see on the runway, Robert Williams writes.

Milan Day Two: A Big Debut and a Second Coming
The masculine and feminine faced off — how very Milanese! — at Maria Grazia Chiuri’s first show for Fendi and Simone Bellotti’s sophomore outing for Jil Sander on day two of Milan Fashion Week.

Maria Grazia Chiuri Bets on Pragmatism to Reignite Fendi
The designer focused on clarifying the brand’s silhouette and creating a unified cross-gender wardrobe in a surprisingly colourless debut. ‘I’m not an entertainment designer,’ she explained.

This Week: Gucci, Fendi and Marni Put to the Test
Kering, LVMH and OTB all have significant skin in the game this Milan Fashion Week with new designer runway debuts at storied Italian brands.

LVMH Returns to Growth (Kind of), MGC’s Next Act
Is luxury’s biggest conglomerate out of the woods? Plus, the case for Maria Grazia Chiuri’s appointment at Fendi, looking ahead to Paris art week.