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Why Consumers Are Ditching Polyester for Natural Fibres
The material has become a lightning rod on social media as shoppers reject synthetics and seek out clothes made from natural fibres. The reasons go beyond consumers viewing polyester clothing as cheap or poor quality.
Why Consumers Are Ditching Polyester for Natural Fibres
The material has become a lightning rod on social media as shoppers reject synthetics and seek out clothes made from natural fibres. The reasons go beyond consumers viewing polyester clothing as cheap or poor quality.
For These Brands, Resisting the DTC Playbook Paid Off
A crop of brands founded in 2016, including Dôen, La Ligne and Cinq à Sept, steered clear of the once-dominant growth model that led direct-to-consumers darlings like Everlane to bust in favour of a more sustainable approach.
For These Brands, Resisting the DTC Playbook Paid Off
A crop of brands founded in 2016, including Dôen, La Ligne and Cinq à Sept, steered clear of the once-dominant growth model that led direct-to-consumers darlings like Everlane to bust in favour of a more sustainable approach.
Inside Fashion’s LA Entrepreneurship Boom
The city’s unusual status as both a garment manufacturing and entertainment industry hub is proving a potent lure for fashion brand founders.
Inside Fashion’s LA Entrepreneurship Boom
The city’s unusual status as both a garment manufacturing and entertainment industry hub is proving a potent lure for fashion brand founders.
The Year Ahead: Less Is More for Both Consumers and Brands
Consumers are rethinking how much they buy, while brands are realising that simply stocking more products does not drive better financial results. Winning companies must reduce complexity and inventory levels by taking a more focused and responsive approach to their assortment.
The Year Ahead: Less Is More for Both Consumers and Brands
Consumers are rethinking how much they buy, while brands are realising that simply stocking more products does not drive better financial results. Winning companies must reduce complexity and inventory levels by taking a more focused and responsive approach to their assortment.
Lessons from a Direct-to-Consumer Success Story
Dôen is in the rare position of having built a profitable business actually selling clothes. But the pandemic upended its production capabilities and ambitious goals for the year. BoF finds out what that means for the community-driven label.
Lessons from a Direct-to-Consumer Success Story
Dôen is in the rare position of having built a profitable business actually selling clothes. But the pandemic upended its production capabilities and ambitious goals for the year. BoF finds out what that means for the community-driven label.
Announcing Cecilie Bahnsen, Yellow Sub and Dôen
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.
Announcing Cecilie Bahnsen, Yellow Sub and Dôen
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.
America Needs to Rethink Its Role in Fashion
The most interesting businesses and brands coming out of the US have little to do with the traditional system.
America Needs to Rethink Its Role in Fashion
The most interesting businesses and brands coming out of the US have little to do with the traditional system.