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Gucci Beauty’s Identity Crisis
This week, Coty’s agreement to relinquish Gucci’s beauty licence one year ahead of schedule was a major win for Kering and L’Oréal, but making the most of the opportunity will require Gucci to assert a more stable brand identity separate from its revolving cast of designers.

Gucci Beauty’s Identity Crisis
This week, Coty’s agreement to relinquish Gucci’s beauty licence one year ahead of schedule was a major win for Kering and L’Oréal, but making the most of the opportunity will require Gucci to assert a more stable brand identity separate from its revolving cast of designers.

How To Make a Celebrity Fragrance Last Forever
As the world's best-selling celebrity fragrance, White Diamonds, celebrates its 35th anniversary, Revlon and the Elizabeth Taylor estate are angling towards a younger consumer.

How To Make a Celebrity Fragrance Last Forever
As the world's best-selling celebrity fragrance, White Diamonds, celebrates its 35th anniversary, Revlon and the Elizabeth Taylor estate are angling towards a younger consumer.

Marc Jacobs Approaches a New Era
Jacobs’ latest runway show offered clues as to how the brand’s new owners WHP Global and G-III will work with one of America’s most influential designers.

Marc Jacobs Approaches a New Era
Jacobs’ latest runway show offered clues as to how the brand’s new owners WHP Global and G-III will work with one of America’s most influential designers.

Why the Estée Lauder and Puig Deal Collapsed
The much-telegraphed potential merger fell apart after months of negotiations, the two companies confirmed on Thursday, as they face up to the limits of their strengths and weaknesses.

Why the Estée Lauder and Puig Deal Collapsed
The much-telegraphed potential merger fell apart after months of negotiations, the two companies confirmed on Thursday, as they face up to the limits of their strengths and weaknesses.

Can a Beauty Brand Stretch From Gen X to Z?
In a market of increasingly segmented shoppers, legacy labels like Olay and Covergirl are rethinking what it means to be a multigenerational beauty brand.

Can a Beauty Brand Stretch From Gen X to Z?
In a market of increasingly segmented shoppers, legacy labels like Olay and Covergirl are rethinking what it means to be a multigenerational beauty brand.

For These Beauty Products, It’s What’s on the Outside That Counts
Brands are designing products and packaging meant to be clicked, tapped and touched. Actually using them is beside the point.

For These Beauty Products, It’s What’s on the Outside That Counts
Brands are designing products and packaging meant to be clicked, tapped and touched. Actually using them is beside the point.

The Best of BoF 2025: The New Food Chain
Beauty’s biggest companies have seen their growth moderate, while a flurry of M&A activity and consolidation has begun to shift the playing field.

The Best of BoF 2025: The New Food Chain
Beauty’s biggest companies have seen their growth moderate, while a flurry of M&A activity and consolidation has begun to shift the playing field.

Can Tina Craig’s U Beauty Crack Luxury Beauty?; An Anastasia Beverly Hills Update
This week, I’m thinking about creators-turned-founders, a high-glam makeup brand’s money problems and Sue Nabi’s potential departure.

Can Tina Craig’s U Beauty Crack Luxury Beauty?; An Anastasia Beverly Hills Update
This week, I’m thinking about creators-turned-founders, a high-glam makeup brand’s money problems and Sue Nabi’s potential departure.

Why Beauty’s Biggest Companies Are Struggling to Grow
This season’s earnings paints a gloomy picture of the fiscal year ahead, thanks to a downturn in the US and a cooling fragrance market, but agile firms are finding brighter spots.

Why Beauty’s Biggest Companies Are Struggling to Grow
This season’s earnings paints a gloomy picture of the fiscal year ahead, thanks to a downturn in the US and a cooling fragrance market, but agile firms are finding brighter spots.

Coty Stares Into a Gucci-less Void
L’Oréal is set to take over the coveted Gucci license in a few short years, but losing a key brand is just one of the US conglomerate’s woes.

Coty Stares Into a Gucci-less Void
L’Oréal is set to take over the coveted Gucci license in a few short years, but losing a key brand is just one of the US conglomerate’s woes.