Burberry
Established by Thomas Burberry in 1856, Burberry is a global luxury fashion brand with a strong British heritage.


Risk of Global Recession Threatens Luxury Party
This week, the IMF added a no-deal ‘Brexit’ to the list of key risks to global economic growth, a sobering signal amid a slew of positive results for luxury groups.

Moncler and LVMH Set the Bar High for Luxury Competitors
Two of luxury's biggest players showed that their new business and creative strategies are working.

Will Luxury's Winning Streak Continue?
This week, everyone will be talking about quarterly results from LVMH, Kering and Moncler, Instagram's experiment with hiding 'likes,' and how the UK's new leader will change the Brexit outlook. Read our BoF Professional Cheat Sheet.

It’s Cool to be Sustainable. But It's Not Easy.
Brands are amping up sustainability initiatives in response to demand from Millennial and Gen Z consumers, but can fashion's current model of conspicuous consumption ever be considered sustainable?

How to Use Drops in the Instagram Age
Product drops have become a way for luxury’s biggest brands and retailers to cultivate exclusivity and excitement across their online and offline channels. Here’s how to get started.

Why Brands Are Sliding Into Your DMs
Companies are using personal exchanges via text, WhatsApp and Instagram to build a more intimate relationship with consumers.

The Verdict on Riccardo Tisci’s Burberry
Same-store sales climbed 4 percent in the first quarter after the designer’s product finally hit stores, sending shares up almost 15 percent in early trading.

Burberry Bets on New Branding to Boost Sales
The British luxury label is rebranding itself as sales slide, sparking mixed reactions.

Barneys New York Explores Options That Include Bankruptcy
It's weighing other possible solutions as it struggles with high rents and changing consumer tastes.

Burberry Staked Its Future on Riccardo Tisci's Designs. We'll Soon Learn if That Was a Smart Move.
This week, everyone will be talking about Burberry's quarterly results, Amazon Prime Day and ComplexCon. Read our BoF Professional Cheat Sheet.