Burberry
Established by Thomas Burberry in 1856, Burberry is a global luxury fashion brand with a strong British heritage.
Chanel Hires Its First Diversity Chief
The French fashion house joins other major luxury brands in beefing up the resources devoted to fostering more diverse and inclusive environments. The new position comes after a year of high-profile, racially charged scandals involving brands like Gucci, Dolce & Gabbana and Prada.
How Levi's Sells a Logo Tee a Second
For most of its 166-year history, Levi’s was known solely for its jeans. But in the last few years it’s built T-shirts and tops into a $1 billion business.
Why the Fur Industry Is Betting on Influencers
Global fur sales fell to $33 billion last year, down from $40 billion in 2015. Now, Saga Furs, which provides fur for numerous high fashion houses, is turning to influencers like Bryanboy to turn the tide.
In StockX’s Crystal Ball: The Future of the Sneaker Market
This week, StockX became the world’s first billion-dollar sneaker reseller. BoF looks into the crystal ball of the company’s transactions data to unearth five trends on the direction of the fast-growing market for sneakers.
Burberry Sets Emissions Goals in Bid to Become Carbon Neutral
The British luxury house announced plans last year to end the practice of destroying unsold items after shareholders objected to the disposal of millions of pounds worth of goods.
WeChat Gains on Tmall and JD.com in China Luxury Battle
Thanks to WeChat "drops" and mini programs, Tencent is now vying with Tmall's Luxury Pavilion and JD.com's Toplife to become the go-to online destination for Chinese luxury consumers.
Could the Farfetch Model Work for Skate Shops?
With backing from José Neves and Ian Rogers, two former Burberry and Adidas executives are hoping their platform, Parade, brings new customers to the skate community in an authentic way.
China’s $29 Billion Shopping Festival Is Giving Brands FOMO
China's lesser-known 6.18 shopping festival presents as many challenges as it does sales opportunities, but it has become too big for luxury brands like Burberry, Valentino and Tom Ford to ignore.
US Retailers' Wary Outlook Reveals Scale of Tariff Fear
Tensions incurred by the trade war have loomed as a potential risk for markets for more than two years.
Gen Z Loves TikTok. Can Fashion Brands Learn to Love It Too?
TikTok is the Wild West of social media, but brands like Burberry, Calvin Klein, and Poshmark are testing the waters to reach younger consumers.