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Burberry

Established by Thomas Burberry in 1856, Burberry is a global luxury fashion brand with a strong British heritage.

Burberry
Technology

Snapchat Is Back in Fashion

Many brands fled Snapchat for greener pastures on Facebook and Instagram. But those that stuck around have found Snapchat is a winning platform to reach Gen Z.


Luxury

Losing Hong Kong: A Catastrophe for Luxury Retail

Violent clashes between pro-democracy protesters and China’s government spell long-lasting damage to the local retail sector, leaving Richemont, LVMH, Kering and others exposed. What options do brands have? BoF does the analysis.


China

Escaping the Wrath of China’s Netizens

With brands seemingly unable to avoid outrage in the face of rising nationalism in the world’s largest luxury market, hiring chief diversity officers may not be enough.


News & Analysis

North America Luxury Stocks Drop as Hong Kong Protests Mount

The protests, which have continued for 10 straight weekends, are disrupting retail businesses, travel and gaming.


Workplace & Talent

Positioning for Promotions Through Personal Branding

Experts say candidates can increase their chances for promotion by developing professional personas.


Luxury

Investors Demand More From Expensive Luxury Stocks

Despite most luxury companies reporting sales growth in the latest round of results, investors’ appetite has cooled, in part due to high valuations.


News & Analysis

Power Moves | Ports 1961 Taps Fabien Baron and Karl Templer, Nylon Appoints Editorial Director

This week, Ports 1961 makes new hires as part of the brand’s creative turnaround strategy, while Nylon hires its editorial director from Fashionista.


China

Can Money Buy Love? Some Brands Are Betting On It.

As Dior, Prada, Michael Kors and Tory Burch all compete for hearts and minds this Chinese Valentine’s Day, understanding the changing nature of romantic gift-giving could give them the edge.


Luxury

What the Gucci Slowdown Means for Kering

As Gucci's meteoric sales growth finally comes back down to earth, parent company Kering hasn’t found a new growth driver.


Workplace & Talent

Burberry Joins BoF Careers

Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.