This Week: Is Burberry’s Turnaround a Go? Burberry
Established by Thomas Burberry in 1856, Burberry is a global luxury fashion brand with a strong British heritage.
Partner content by Burberry
Born from innovation, Burberry is a global luxury brand with a rich British heritage.
Founded in 1856, our brand is underpinned by our founder’s passion for the outdoors. Thomas Burberry invented the innovative rain-ready fabric gabardine to protect explorers from the elements. In doing so, he created the foundation for the iconic Burberry trench coat, which remains core to the business even today.
Guided by our history of exploration and our shared belief that ‘creativity open spaces’, our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities.
As a values-driven brand, we are committed to creating the next generation of sustainable luxury and believe that diversity, equity and inclusion are essential to fulfilling our purpose. Fostering an inclusive culture where differences are valued and embraced enables us to be more creative, engaged and make a more meaningful contribution to the world around us.
To discover more about our brand values, visit Burberryplc.com
Company Snapshot
TYPEPublic
ESTABLISHED1856
HEADQUARTERSUnited Kingdom
EMPLOYEES> 10,000
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Burberry Customer Service Consultant
Las Vegas, Nevada, United States
Burberry Global Retail Training Content Designer
London, United Kingdom
Burberry Climate and Operations Manager
London, United Kingdom
Burberry Operations Supervisor
McLean, Virginia, United States
Burberry PR Samples Assistant
London, United Kingdom
Burberry Operations Supervisor
Dawsonville, Georgia, United States
Burberry Photo Studio and Post Production Lead
London, United Kingdom
Highlights
This Week: Is Burberry’s Turnaround a Go? 
The Value of London Fashion Week
Burberry Gets a Buy Rating From Citi for First Time in 17 Years
Latest News & Analysis
Global Markets
Opinion: China’s Luxury Setback Leaves Brands Reliant on the US
A renewed slowdown in Chinese luxury spending is raising fears of another false dawn for the sector, increasing brands’ reliance on American consumers and their exposure to a US stock market correction.
Opinion: China’s Luxury Setback Leaves Brands Reliant on the US
A renewed slowdown in Chinese luxury spending is raising fears of another false dawn for the sector, increasing brands’ reliance on American consumers and their exposure to a US stock market correction.
Global Markets
Selling Love in China: How Qixi Marketing Strategies Are Shifting
As younger Chinese rethink romance and relationships, global luxury brands are adjusting their approach to Qixi — an ancient festival often compared to Valentine’s Day — with mixed success.
Selling Love in China: How Qixi Marketing Strategies Are Shifting
As younger Chinese rethink romance and relationships, global luxury brands are adjusting their approach to Qixi — an ancient festival often compared to Valentine’s Day — with mixed success.
Sustainability
Can the EU Ban on Destroying Unsold Goods Actually Work?
Companies from luxury groups to high-street giants are rethinking what to do with unsold goods in the EU as its ban on destroying excess inventory takes effect. Critics say loopholes in the rules could cause problems.
Can the EU Ban on Destroying Unsold Goods Actually Work?
Companies from luxury groups to high-street giants are rethinking what to do with unsold goods in the EU as its ban on destroying excess inventory takes effect. Critics say loopholes in the rules could cause problems.
Workplace & Talent
The Most Desirable Fashion Companies to Work for in 2026
Chanel, Hermès and Dior lead the pack as 1,173 fashion professionals and aspiring workers from 93 countries tell BoF Careers which brands they most want to work for — and why.
The Most Desirable Fashion Companies to Work for in 2026
Chanel, Hermès and Dior lead the pack as 1,173 fashion professionals and aspiring workers from 93 countries tell BoF Careers which brands they most want to work for — and why.
Sustainability
Why Fashion Is Falling Behind on Its Climate Targets
While H&M and Kering have cut emissions by more than a third, the majority of fashion’s biggest brands remain behind the schedule they set for themselves.
Why Fashion Is Falling Behind on Its Climate Targets
While H&M and Kering have cut emissions by more than a third, the majority of fashion’s biggest brands remain behind the schedule they set for themselves.
China
China’s Shoppers Are Buying Luxury Again
Results from companies including L’Oréal, LVMH and Ralph Lauren, along with industry data, suggest affluent consumers are starting to spend more again, helped in part by a Chinese equities rally boosting wealth and sentiment.
China’s Shoppers Are Buying Luxury Again
Results from companies including L’Oréal, LVMH and Ralph Lauren, along with industry data, suggest affluent consumers are starting to spend more again, helped in part by a Chinese equities rally boosting wealth and sentiment.
Luxury
Gucci, Dior, Burberry: A Tale of Three Turnarounds
Cruise shows and earnings this week offer a read on how creative resets are translating — or not — into cultural and commercial traction.
Gucci, Dior, Burberry: A Tale of Three Turnarounds
Cruise shows and earnings this week offer a read on how creative resets are translating — or not — into cultural and commercial traction.
Media
The Loudest Met Gala Yet
A new gallery space, a record $42 million in funds raised and the return of Beyoncé contributed to the increased visibility of this year’s event. But much of the uptick in attention came from the backlash against sponsors Jeff and Lauren Sánchez Bezos.
The Loudest Met Gala Yet
A new gallery space, a record $42 million in funds raised and the return of Beyoncé contributed to the increased visibility of this year’s event. But much of the uptick in attention came from the backlash against sponsors Jeff and Lauren Sánchez Bezos.
Partner Content
BoF and Marriott Luxury Group Host the Luxury Leaders Salon
Executives from Burberry, Etro, 10 Corso Como and Stone Island joined founders and creative leaders at an intimate Luxury Leaders Salon at The Lake Como Edition hotel, in Northern Italy.
BoF and Marriott Luxury Group Host the Luxury Leaders Salon
Executives from Burberry, Etro, 10 Corso Como and Stone Island joined founders and creative leaders at an intimate Luxury Leaders Salon at The Lake Como Edition hotel, in Northern Italy.
Marketing
What It Takes for a Fashion Campaign to Break Through Now
As brands release their first spring ads, those that make an emotional appeal with fresh talent are resonating – as long as they remember to put the product front and centre.
What It Takes for a Fashion Campaign to Break Through Now
As brands release their first spring ads, those that make an emotional appeal with fresh talent are resonating – as long as they remember to put the product front and centre.