Balenciaga
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How to Make Customer Interactions More Meaningful at Scale
At a leadership breakfast during Paris Fashion Week, executives from Dior, Balenciaga, Jacquemus, Kering, Sessun and more joined BoF and Klaviyo to discuss the urgency to drive loyalty in a fragmented market.
Has Beauty Run Out of New Fragrance Ideas?
Fashion and luxury houses like Dior and Balenciaga are reissuing discontinued scents in lieu of new juices. But nostalgia is no substitute for innovation.
In Paris, Continuity and the Present Moment Collide
Pierpaolo Piccioli’s couture debut at Balenciaga delivered predictable grandeur, while Duran Lantink took an irreverent turn at Jean Paul Gaultier.
Haute Couture and High Jewellery Take the Paris Stage
Couture debuts from Pierpaolo Piccioli for Balenciaga and Duran Lantink at Jean Paul Gaultier along with sophomore outings by Jonathan Anderson at Dior and Matthieu Blazy at Chanel will show how Europe’s top fashion houses are angling to refresh their image and entice top clients. Also, high jewellery houses pull out their best and biggest designs.
Kering Aims to Double Profitability, Reignite Gucci with New Strategy
The French conglomerate is reorganising key functions as part of a strategic overhaul unveiled by new CEO Luca de Meo in Florence Thursday.
Who Won Fashion’s Red Carpet Season of Change
Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.
Fashion and the Forces of Nature
Nadège Vanhée at Hermès, Nicolas Ghesquière at Louis Vuitton and Miuccia Prada at Miu Miu all engaged with the natural world this season. Plus, what to make of Pierpaolo Piccioli’s sophomore show for Balenciaga.
Paris Day Six: Strategy or Intuition?
From Junya Watanabe and Celine to Hermès and Balenciaga, a duel between instinct and planning played out on the runways on the sixth day of Paris fashion week, writes Angelo Flacccavento.
Why Every Fashion Brand Thinks It’s a Sportswear Label Now
From Balenciaga to Old Navy, all sorts of fashion brands are attempting to capitalise on the activewear boom with collections of sweats, shorts and workout tees. Sometimes these clothes stick the landing, but it often comes off as just sweaty.
Balenciaga Embraces Sports. Will Sports Return The Love?
Pierpaolo Piccioli is embracing sports in a major way with Balenciaga’s new Pre-Fall 2026 collection. It’s a bit of a risky move, but the question is whether it’ll work with fans from both sides of the fashion and sports aisles.