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AI Search Is Coming to Fashion Websites
Brands are embedding ChatGPT-like tools directly into their e-commerce sites, with AI platform Daydream spurring adoption as it opens up its technology to third parties.
Can Beauty’s Giants Turn AI Hype Into Sales?
As L’Oréal announces an AI-assisted product development partnership with Nvidia, beauty conglomerates are struggling to quantify the technology’s return on investment.
Black Friday Sales: A Solid Holiday Kickoff, With Warning Signs for Retailers
Early promotions and consumer resistance to a rise in prices contributed to healthy sales growth over the holiday weekend. But consumers' growing expectations for discounts could spell trouble next year.
Why Fashion Is Rushing to Create 3D Captures of Its Products
Brands are using them for design tasks, in their marketing, on their e-commerce sites and in augmented-reality experiences such as virtual try-on, with more applications still emerging.
How to Approach Promotions This Holiday Season
Retailers sitting on piles of unsold merchandise have little choice but to ramp up discounts. But there’s a right way and a wrong way to attract bargain hunters.
Is Surveillance the Future of Service?
The internet has become a surveillance state. Now, it’s coming to physical retail, creating powerful business opportunities and deep cultural challenges, writes Doug Stephens.