Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Allbirds Names Glossier, e.l.f. Execs to Board

The sustainability-focued maker of normcore flats and sneakers is seeking insights from the direct-to-consumer beauty space.
Allbirds' Tree Breezers style. Allbirds.

Emily Weiss, founder and chief executive officer of Glossier, and Mandy Fields, chief financial officer of e.l.f Beauty, will expand Allbirds’ board of directors to eight experts.

With both of these additions, the board hopes to “gain the invaluable learnings Weiss and Fields bring with them from the beauty space’s unique knowledge of brand loyalty and consumer relationships,” according to a statement from Allbirds.

The board helps to “inform and direct as the brand prepares for the next stage of growth,” according to Allbirds.

In This Article
Organisations

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

Loading recommended reads…

Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

How to Build a Fashion Store Worth Leaving Home For

Six retailers featured on BoF’s list of The Best Fashion Stores in the World shared what goes into operating a compelling multi-brand boutique today, from fostering repeat customers to offering discovery that runs deeper than curation.


Why Mikayla Nogueira Chose Sephora

The influencer-turned-founder and erstwhile Ulta Beauty employee has selected Sephora for the retail debut of her label, POV Beauty. That decision was not taken lightly, said Nogueira.


Chanel Sales Up 16% in First Half

Chanel’s sales are accelerating after returning to growth last year, Bloomberg reported citing an unnamed source. Beauty sales rose 8 percent.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
The State of Fashion - Face to Face with Luxury Clients - Discover what luxury clients want today