Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Mytheresa Appoints New CEO

In January, Francis Belin will replace Michael Kliger as chief executive of the German e-tailer. Kliger will remain in his post as CEO of Mytheresa parent company LuxExperience.
A marketing image
Mytheresa's executive change comes as parent company LuxExperience pushes to nearly double revenue in the next five years. (Mytheresa)

Mytheresa on Tuesday announced Francis Belin will replace Michael Kliger as chief executive of the German e-tailer in January.

Kliger, who joined Mytheresa in 2015, will remain in his post as CEO of LuxExperience, the online luxury group that formed after Mytheresa finalised its acquisition of Yoox Net-a-Porter in April.

Belin joins Mytheresa after serving as president of the Asia Pacific region at auction house Christie’s, and holding executive roles at Swarovski and Richemont. He will report directly to Kliger.

The c-suite shakeup comes as LuxExperience charts a multi-year plan to reach €4 billion ($4.6 billion) in revenue by 2030, up from €2.7 billion in its fiscal 2025 that ended in June. The company announced layoffs in September and in October sold the assets of off-price e-tailer The Outnet to investors The O Group for $30 million.

ADVERTISEMENT

Learn more:

How Mytheresa Can Make Its YNAP Deal Work

The German e-tailer’s deal to acquire the London-based luxury site, and become a global luxury e-commerce giant, is only as viable as its ability to make the whole enterprise profitable. BoF unpacks what it could take to get there.

Editor's Note: This article was amended on Nov. 25 to clarify when Mytheresa acquired Yoox Net-a-Porter.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

Loading recommended reads…

Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

The Most Desirable Beauty Companies to Work for in 2026

L’Oréal Paris, Dior Beauty and Charlotte Tilbury topped the list as 296 beauty professionals and aspiring workers from across 53 countries tell BoF Careers where they dream of working — and what’s pulling them there.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
The State of Fashion - Face to Face with Luxury Clients - Discover what luxury clients want today