Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Train Across Jasmine Fields Threatens Chanel Perfume-Making

France's SNCF rail authority wants to build a new train route to relieve congestion along the French Riviera.
By
  • Associated Press
PREFER BoF ON GOOGLE

PARIS, France — Chanel is making a stink over a possible high-speed train line through French jasmine fields in Provence, warning it could threaten production of its Chanel No. 5 perfume.

France's SNCF rail authority wants to build a new train route to relieve congestion along the French Riviera. One option would go through the fields near the town of Pegomas, where local growers cultivate jasmine and rose used in Chanel No. 5, according to a letter from Chanel.

The letter, obtained by The Associated Press on Friday, says "the construction of a viaduct and the regular passage of high-speed trains above the flower fields would force Chanel to stop supporting its artisanal activities in the region."

The luxury house is lobbying authorities to support an alternative route.

SNCF did not immediately comment.

In This Article
Organisations

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

Loading recommended reads…

Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

The Future of Beauty Commerce Is Live

Livestream shopping has evolved beyond a marketing experiment, prompting beauty brands to rethink the intersection of content, community and commerce.


Soshe Launches at Ulta Beauty

The refillable clean makeup brand will enter the complexion category as it makes its debut across over 700 Ulta Beauty doors.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
The State of Fashion - Face to Face with Luxury Clients - Discover what luxury clients want today