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The Prada Group has promoted Christopher Bugg to chief communications officer, the company said on Wednesday. In the new role, Bugg will oversee global communications for the group’s Prada, Miu Miu, Church’s and Car Shoe brands, reporting to Lorenzo Bertelli, Prada Group’s chief marketing officer and head of corporate social responsibility.
Bugg first joined Prada Group in 2020 as marketing and communications director for Asia, before becoming group communication director. He has previously held senior positions at Louis Vuitton and Calvin Klein.
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Prada Sales Miss Estimates Amid Luxury Slump
Sales at the group’s flagship Prada brand slid 3.6 percent in the second quarter against a ‘challenging’ and ‘somewhat unprecedented’ backdrop, the company said.
