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Unrivalled, world-class journalism that covers the intersection of business, fashion and technology.
Retail

The Next Great Competitive Advantage: Fixing Society

An excerpt from ‘The Future of Competitive Advantage,’ an analysis by retail futurist Doug Stephens on the business opportunity in rebuilding civic trust, broad-based economic prosperity and widespread access to education.

Retail

The Next Great Competitive Advantage: Fixing Society

An excerpt from ‘The Future of Competitive Advantage,’ an analysis by retail futurist Doug Stephens on the business opportunity in rebuilding civic trust, broad-based economic prosperity and widespread access to education.


Retail

Explainer: How Brand Management Firms Are Moving Upmarket

Once bottom feeders, players like Authentic Brands Group, WHP Global and Bluestar Alliance are targeting premium, culturally relevant brands, from Off-White to Marc Jacobs.

Retail

Explainer: How Brand Management Firms Are Moving Upmarket

Once bottom feeders, players like Authentic Brands Group, WHP Global and Bluestar Alliance are targeting premium, culturally relevant brands, from Off-White to Marc Jacobs.


Luxury

Kering Names Gianfranco D’Attis CEO of McQueen

The former Prada chief will be charged with piloting the restructuring and repositioning of the label founded by Lee Alexander McQueen as Kering CEO Luca De Meo reviews the group’s portfolio.

Luxury

Kering Names Gianfranco D’Attis CEO of McQueen

The former Prada chief will be charged with piloting the restructuring and repositioning of the label founded by Lee Alexander McQueen as Kering CEO Luca De Meo reviews the group’s portfolio.


Beauty

Exclusive: Bridgepoint Group to Acquire Obagi Medical

The UK investment firm has agreed to purchase the clinical skincare label from Waldencast for $460 million, with co-founders Michel Brousset and Hind Sebti departing the beauty conglomerate to join Bridgepoint.

Beauty

Exclusive: Bridgepoint Group to Acquire Obagi Medical

The UK investment firm has agreed to purchase the clinical skincare label from Waldencast for $460 million, with co-founders Michel Brousset and Hind Sebti departing the beauty conglomerate to join Bridgepoint.


China

China’s Shoppers Are Buying Luxury Again

Results from companies including L’Oréal, LVMH and Ralph Lauren, along with industry data, suggest affluent consumers are starting to spend more again, helped in part by a Chinese equities rally boosting wealth and sentiment.

China

China’s Shoppers Are Buying Luxury Again

Results from companies including L’Oréal, LVMH and Ralph Lauren, along with industry data, suggest affluent consumers are starting to spend more again, helped in part by a Chinese equities rally boosting wealth and sentiment.


Marketing

Why Influencers Are Infiltrating the Masthead

Legacy titles and digital upstarts alike are flailing at a time when influencers are more powerful than ever. Refinery29 is the latest publication betting that joining forces will help them both succeed in the future.

Marketing

Why Influencers Are Infiltrating the Masthead

Legacy titles and digital upstarts alike are flailing at a time when influencers are more powerful than ever. Refinery29 is the latest publication betting that joining forces will help them both succeed in the future.


Marketing

How Books Became Fashion’s Favourite Flex

Fashion brands from Coach to Dior are piling into literature as books become key status symbols and markers of knowledge and taste in an age of visual overload and AI slop. Which strategies have substance?

Marketing

How Books Became Fashion’s Favourite Flex

Fashion brands from Coach to Dior are piling into literature as books become key status symbols and markers of knowledge and taste in an age of visual overload and AI slop. Which strategies have substance?


Partner Content

Recho Omondi on How Brands Can Navigate the ‘TikTok City’

In a new knowledge report by BoF, in partnership with TikTok, Recho Omondi, founder of The Cutting Room Floor podcast, unpacks how creating culture and community on TikTok is possible if brands are bold enough to have a personality.

Partner Content

Recho Omondi on How Brands Can Navigate the ‘TikTok City’

In a new knowledge report by BoF, in partnership with TikTok, Recho Omondi, founder of The Cutting Room Floor podcast, unpacks how creating culture and community on TikTok is possible if brands are bold enough to have a personality.


Luxury

Zegna Heads to LA as Luxury Seeks Out Growth

Dior, Gucci, Vuitton, Zegna… The Italian menswear label will become the latest luxury player to stage a major runway show in the US on Friday, as it aims to extend its winning streak in the market, a relative bright spot amid a prolonged sector-wide slowdown. Plus, an update on Macy’s turnaround efforts and Zara’s momentum.

Luxury

Zegna Heads to LA as Luxury Seeks Out Growth

Dior, Gucci, Vuitton, Zegna… The Italian menswear label will become the latest luxury player to stage a major runway show in the US on Friday, as it aims to extend its winning streak in the market, a relative bright spot amid a prolonged sector-wide slowdown. Plus, an update on Macy’s turnaround efforts and Zara’s momentum.


Executive Briefings

The Executive Briefing: Shein Buys Everlane; The Watch Collab of the Year; GLP-1s Reshape Fashion

Shein’s acquisition of Everlane brims over with symbolism, Swatch and Audemars Piguet cause a frenzy and GLP-1s force fashion to rethink fit. Keep reading for your analysis of May’s top news.

Executive Briefings

The Executive Briefing: Shein Buys Everlane; The Watch Collab of the Year; GLP-1s Reshape Fashion

Shein’s acquisition of Everlane brims over with symbolism, Swatch and Audemars Piguet cause a frenzy and GLP-1s force fashion to rethink fit. Keep reading for your analysis of May’s top news.


Partner Content

RaiseFashion Designers on Balancing Scale with Creative Integrity

BoF speaks with six designers from RaiseFashion’s 2026 Masterclass — Daveed Baptiste, Greg Jackson, Haoran Li, Hiywet Mimi Girma, Mark Grattan and Olivia Cheng — on the pressure to scale prematurely. Plus, how access to the right mentorship, networks and expertise helps build businesses that last.

Partner Content

RaiseFashion Designers on Balancing Scale with Creative Integrity

BoF speaks with six designers from RaiseFashion’s 2026 Masterclass — Daveed Baptiste, Greg Jackson, Haoran Li, Hiywet Mimi Girma, Mark Grattan and Olivia Cheng — on the pressure to scale prematurely. Plus, how access to the right mentorship, networks and expertise helps build businesses that last.


Sustainability

Burberry Delays Net Zero Emissions Target by 10 Years to 2050

The British group positioned itself as an industry leader five years ago when it announced a goal of net zero by 2040 — ahead of other luxury brands and the Paris Agreement on climate change.

Sustainability

Burberry Delays Net Zero Emissions Target by 10 Years to 2050

The British group positioned itself as an industry leader five years ago when it announced a goal of net zero by 2040 — ahead of other luxury brands and the Paris Agreement on climate change.