Latest News & Analysis
For Some Brands, Pride Month Is Sexy Again
Labels like Away and Levi’s have moved on from bland rainbows to more daring takes on Pride month.
For Some Brands, Pride Month Is Sexy Again
Labels like Away and Levi’s have moved on from bland rainbows to more daring takes on Pride month.
BoF Professional Launches Knowledge Partnership, Transforming Intelligence Into Action
The Business of Fashion has introduced the BoF Professional Knowledge Partnership, a premium offering for teams that transforms BoF’s market-leading journalism into tailored intelligence and actionable strategic insight.
BoF Professional Launches Knowledge Partnership, Transforming Intelligence Into Action
The Business of Fashion has introduced the BoF Professional Knowledge Partnership, a premium offering for teams that transforms BoF’s market-leading journalism into tailored intelligence and actionable strategic insight.
Inside Farfetch’s Strategy for a New Era of Luxury Experience
Farfetch’s chief commercial officer unpacks the strategy behind Farfetch First, the luxury e-commerce company’s newly launched service designed to elevate its customer experience — and empower a global community of brand partners.
Inside Farfetch’s Strategy for a New Era of Luxury Experience
Farfetch’s chief commercial officer unpacks the strategy behind Farfetch First, the luxury e-commerce company’s newly launched service designed to elevate its customer experience — and empower a global community of brand partners.
The Debrief | Fashion’s Ozempic Reckoning
As GLP-1 drugs reshape consumers’ bodies at unprecedented scale, BoF’s Diana Pearl and Brennan Kilbane examine how fashion and beauty brands are adapting to a profound shift in size, fit and appearance.
The Debrief | Fashion’s Ozempic Reckoning
As GLP-1 drugs reshape consumers’ bodies at unprecedented scale, BoF’s Diana Pearl and Brennan Kilbane examine how fashion and beauty brands are adapting to a profound shift in size, fit and appearance.
Ashley’s Frasers Offers to Buy Hugo Boss in $3.1 Billion Deal
Frasers already owns a roughly 26 percent stake in Hugo Boss.
Ashley’s Frasers Offers to Buy Hugo Boss in $3.1 Billion Deal
Frasers already owns a roughly 26 percent stake in Hugo Boss.
Can Beauty Crack the World Cup?
As football becomes the next big sporting event for beauty marketing, brands are rushing to activate around the global event — with varying levels of investment.
Can Beauty Crack the World Cup?
As football becomes the next big sporting event for beauty marketing, brands are rushing to activate around the global event — with varying levels of investment.
Asics to Spin Off Onitsuka Tiger Sneaker Brand
The spin off comes as the 77-year-old Japanese shoe label enjoys a resurgence in popularity amid a tourism boom and growing global demand for retro sneakers.
Asics to Spin Off Onitsuka Tiger Sneaker Brand
The spin off comes as the 77-year-old Japanese shoe label enjoys a resurgence in popularity amid a tourism boom and growing global demand for retro sneakers.
The Strategy Behind Nike’s Colossal World Cup Bet
A blockbuster spot featuring superstars from Kylian Mbappé to Kim Kardashian is just part of the US sportswear giant’s huge bet on a blend of football and culture to connect with consumers on its home turf and beyond as it seeks to use the biggest World Cup in history to reignite brand heat and sales.
The Strategy Behind Nike’s Colossal World Cup Bet
A blockbuster spot featuring superstars from Kylian Mbappé to Kim Kardashian is just part of the US sportswear giant’s huge bet on a blend of football and culture to connect with consumers on its home turf and beyond as it seeks to use the biggest World Cup in history to reignite brand heat and sales.
T3 Names New CEO
Anne-Cécile Brilland, who joins the brand from IGK Hair, will lead the premium hair tools label alongside its co-founders.
T3 Names New CEO
Anne-Cécile Brilland, who joins the brand from IGK Hair, will lead the premium hair tools label alongside its co-founders.
Why Brands Are Yielding Control to Creators Like Lyas on TikTok
From luxury brands and The Devil Wears Prada 2 to Willy Chavarria and Nothing, a growing list of names are courting the founder of La Watch Party. In a new knowledge report by BoF, in partnership with TikTok, Lyas shares his recipe for success.
Why Brands Are Yielding Control to Creators Like Lyas on TikTok
From luxury brands and The Devil Wears Prada 2 to Willy Chavarria and Nothing, a growing list of names are courting the founder of La Watch Party. In a new knowledge report by BoF, in partnership with TikTok, Lyas shares his recipe for success.
Report: Boots Owner in Talks on Possible $10 Billion Sale
Private equity firm Sycamore Partners, which took ownership of the British pharmacy and beauty chain last year, has reportedly begun divestiture discussions.
Report: Boots Owner in Talks on Possible $10 Billion Sale
Private equity firm Sycamore Partners, which took ownership of the British pharmacy and beauty chain last year, has reportedly begun divestiture discussions.
US Food and Drug Administration Approves New Sunscreen Filter
The US sunscreen market reaches a regulatory milestone as the FDA approves the first new UV filter for wide industry use since 1999.
US Food and Drug Administration Approves New Sunscreen Filter
The US sunscreen market reaches a regulatory milestone as the FDA approves the first new UV filter for wide industry use since 1999.