Member Exclusives
Myntra: India’s Online Fashion Gateway
The e-commerce giant is helping mass-market and premium brands reach millions of consumers across India. For the BoF-McKinsey State of Fashion 2025 report, CEO Nandita Sinha explained how brands can navigate through the complexities of this dynamic market.
This Week: Chanel Under the Microscope
The French couture and beauty giant will stage a major show in Hangzhou on Dec. 3, amid a severe slowdown in luxury demand and signals that a new designer will soon be announced.
Trump’s Impact on Fashion Takes Shape
This week, US President-elect Donald Trump singled out Canada, Mexico and China for early action on tariffs, Walmart joined businesses in cutting back DEI programmes, and Black Friday offered a glimpse at how the election is shaping consumer sentiment.
Fixing Luxury’s Value for Money Problem
As consumers sober up from post-pandemic exuberance and luxury’s value proposition faces increased scrutiny, brands need to take action on creativity, quality and pricing, writes Luca Solca.
The Logic Behind All Those Charli XCX Campaigns
The pop singer’s continued string of brand tie-ups, long after the end of ‘Brat’ summer, is less about the scale of her audience than its loyalty.
US Retailers Attempt to Stir Excitement During Shorter Holiday Shopping Season
Retailers are ramping up Black Friday strategies with interactive experiences and high-tech products, while also stocking up on popular basics to cater to cautious shoppers facing higher prices and a shorter holiday season.
TikTok to Block Teenagers From Beauty Filters Over Mental Health Concerns
The platform will impose new restrictions on beauty filters for users under 18, limiting alterations like plumping lips or smoothing skin, amid rising concerns over their impact on teen self-esteem and anxiety.
The Business of Beauty Haul of Fame: MAC Teaches Sex Ed
A new campaign shared exclusively with The Business of Beauty aims to shock and awe audiences… and remind them of the brand’s long history as a provocateur.
Can Mytheresa Keep Its Place at the Top of Luxury E-Commerce in 2025?
Ahead of his company’s deal to acquire Yoox-Net-a-Porter, Mytheresa CEO Michael Kliger opens up about what it takes to be a leader in online luxury and his expectations for the year to come in the BoF-McKinsey State of Fashion 2025.
Meet Australia’s ‘Fashion Billionaires’
The fashion business has contributed to the fortunes of many of the nation’s wealthiest moguls, merchants and investors, including a few who are more famous for their mining and property portfolios.
Worldview | China Still Dominates US Fashion Sourcing Mix
This week’s round-up of global markets fashion business news also features Australia’s International Woolmark Prize, Indian e-tailer Tata Cliq and Romania’s textile waste imports.
How Beauty Devices Finally Broke Through
For years, at-home cosmetic devices based on in-office treatments have been slow to sell. Then the pandemic made them one of beauty’s fastest growing categories.