Member Exclusives
Messika: Inside French Jewellery’s Most Disruptive Success
By backing up casual designs and edgy, celebrity-fronted campaigns with deep-rooted diamond industry expertise, Messika has built a global jewellery empire. Husband and wife duo Valérie Messika and CEO Jean-Baptiste Sassine share their vision for the brand’s 20th anniversary year and beyond.
The Decline and Fall of the Viral Microtrend
Fast spreading — and disappearing — online “microtrends” or “cores” have driven fashion conversation for young shoppers over the past few years. Now, the churn has started to slow.
Can L Catterton Scale Kapital Without Sacrificing Its Soul?
The cult Japanese label known for craftsmanship and individuality is an unprecedented M&A target that presents unique challenges and opportunities for growth.
Elyse Walker, Palisades Village Area Businesses Damaged by California Fires
Some stores have burned to the ground in the upscale Pacific Palisades neighborhood being decimated by a still-growing wildfire.
TikTok’s Fate Divides Trump and Fellow Republicans as Supreme Court Action Looms
The US Supreme Court will hear a high-stakes case on Friday, as President-elect Trump opposes a TikTok ban over national security concerns, while many of his Republican allies urge the court to uphold the measure.
BoF Masterclass | The State of Fashion 2025
Watch on demand a BoF Professional Masterclass that explores the topic in our latest report with McKinsey & Company, “The State of Fashion 2025.”
Would You Let an AI ‘Agent’ Buy Your Next Handbag?
The next big thing in AI is agents that can perform complex tasks on a user’s behalf, and companies from Amazon to AI player Perplexity believe they could reshape the way consumers find and buy products online.
How to Keep the Gen-Z Fragrance Boom Going
Fragrance has proved a bright spot amid the beauty sales slowdown. But to keep growing, brands need to adapt to consumer habits that are changing quickly.
What Happens When TikTok’s Trend Machine Shuts Down?
Facing a looming ban, brands and creators must contemplate the internet without its most important cultural production engine.
How to Future-Proof Your Fashion Career in 2025
Soft skills like agility, intellectual curiosity and an ability to work across departments and categories will be crucial in 2025 — but true success will mean playing the long game.
‘Ethical’ Cotton Is Being Picked by Child Labourers in India, Watchdog Finds
A new report has linked businesses supplying companies including Zara-owner Inditex, H&M Group, Gap Inc. and Amazon to incidents of forced labour and debt bondage on Indian cotton farms.
The Top Beauty Trends to Watch in 2025
From fragrance layering to men’s styling products, trends on the rise in the new year hinge on the future of the social media landscape.