Member Exclusives
How Crown Affair Became the Queen of It-Girl Hair Care
Dianna Cohen and Elaine Choi have built an insider favourite haircare label with signature products like the hair towel and brush-applied dry shampoo. Armed with a new funding round, they want to bring the brand to the masses.
Swiss Watch Exports Could Dwindle to 12 Million Units As High-End Shift Accelerates
'Big Four' watchmaking brands Rolex, Patek Philippe, Audemars Piguet and Richard Mille all grew last year, Morgan Stanley’s annual report said. But less sought-after names including Tudor, LVMH’s Hublot, Swatch’s Longines and Breguet all registered steep declines.
BoF Masterclass | The Complete Guide to Communicating Value to Shoppers
Watch on demand a BoF Professional Masterclass that explores the topic in our latest case study, “The Complete Guide to Communicating Value to Shoppers.”
A New Era of Men’s Skincare in India
Traditional macho marketing is being replaced by inclusive campaigns, science-backed formulations and influencer-led storytelling as Indian men embrace beauty and skincare.
What Happened to France’s Anti-Fast Fashion Bill?
The French Senate has yet to take up the ‘sin tax’-style penalty on fast fashion products, a year after the country’s lower house unanimously approved the bill.
How Emerging Brands Can Solve the Wholesale Puzzle
Partnering with department stores and boutiques used to be the first and sometimes only option for new labels to break though. Today, that path often winds through Shopify and Instagram first, but multi-brand retailers still have an important role to play.
This Week: BAFTAs, F1 and London Fashion Week
Sports and film will keep the hype machine going in the gap between New York and London shows.
Ideas for London and New York Fashion Weeks
With the growing consolidation of fashion month energy in Paris and Milan, New York and London have some hard thinking to do about how to make their fashion weeks more impactful and less wasteful — of time, money and energy.
Customers to Brands: Know Thyself
Fashion brands are working harder to clarify their messaging around what they stand for and what makes them different. How will customers respond?
