Member Exclusives
Hermès Hikes Prices to Cover US Tariff Risk
Sales growth slowed in the first quarter, missing analyst expectations, but continued to outpace the broader luxury sector.
The Beauty and Fashion Brands That Won Coachella 2025
Buzzy brands Rhode and Revolve dominated the festival, according to an analysis of earned media value on influencer posts.
How to Sell Home Design Online
E-tailers remain committed to homeware and design objects, despite the luxury sector’s post-pandemic cooldown. Here’s how fashion and design e-tailers stay ahead of the curve.
Trump’s Trade War Is Reshaping Shipping Routes
For years, brands have used Mexico as a cheap storage location for goods destined for sale in the US market. Now, new tariffs have spurred an exodus, with companies rushing to shift warehousing onto American soil.
US Labour Groups Sue Over ‘Ignorant’ Cuts of Programmes Fighting Child Labour Abroad
The Trump Administration previously terminated funding for international labour rights programmes aimed at ending forced and child labour.
Shein’s Tariff-Busting Shift Hits Home in Chinese Factory Hub
Local factories report falling orders, claiming the ultra-fast-fashion giant is diversifying production to Vietnam.
What Comes After Beauty Branding’s Bold Font Boom?
As chunky typefaces in bright colours become omnipresent on beauty shelves today, more brands are seeking new ways to stand out at retail through custom typography and more varied visuals.
Exclusive: Chanel Names Bollywood Star Ananya Panday New Ambassador
The appointment of the 26-year-old actress underscores the French luxury brand’s growing commitment to the India market.
Explainer: What the US-China Trade War Means for Fashion
President Trump’s sky-high tariffs on China, along with the end of the de minimis tax loophole, have left American fashion businesses scrambling. BoF unpacks the challenges ahead as companies try to navigate the situation.
‘Trade War TikTok’ Takes Aim at Luxury
Chinese creators claiming to manufacture for luxury brands have gone viral on the platform, offering cut-price ‘dupes’ in response to Trump’s punitive tariffs on the country.
‘Ozempic Arrived and Everything Changed’: Plus-Size Models on the Body Positivity Backlash
For all the body positive movement’s strides, ‘90s thinness has returned, in part due to weight-loss injections like Wegovy — and plus-size models’ careers are stalling.
The Next Wellness Frontier: Your Mouth
Brands and products targeting the ‘oral microbiome’ are fuelling innovation in toothpastes, mouthwashes and tools — and wading into a controversial public health conversation.