Member Exclusives
How to Master the Art of ‘Trash Talk’ Marketing
Sportswear brands are taking digs at each other in light of the NBA Finals. But as trash talk becomes more embraced within greater public discourse, many fashion brands are riling up to the occasion.
Korean Beauty Start-Ups Bet Booming US Demand Outlasts Tariff Pain
South Korean cosmetic start-ups like Beauty of Joseon, Torriden and d’Alba are in talks with major US retailers to expand their brick-and-mortar presences in the world’s biggest consumer market.
The Year Pride Went Beige
As Pride month kicks off, some brands have eschewed rainbows for a more subdued take on LGBTQ+ activism.
Is Nike Finally Winning With Women?
With the bold marketing like the "So Win" campaign, a revamped leadership team under new brand president Amy Montagne and star power from A’ja Wilson, Nike’s long-promised women’s push is starting to stick.
Why Tariffs Haven’t Led to Soaring Prices – Yet
Fashion brands will eventually need to offset higher costs for imports. But after raising prices again and again since the pandemic, some retailers are more worried about alienating shoppers than how they’ll pay their customs duties.
Beauty’s Hottest New Trend: The Founder Buyback
Original influencer Huda Kattan has regained majority ownership of her namesake beauty brand and sent a message to the greater industry: When it’s time to course-correct, you need your best driver.
How Niche Perfumers Pay to Win
Luxury fragrance houses like Marc-Antoine Barrois, Amouge and Krigler are pouring investment into their retail spaces, master perfumers and artisanal manufacturing — and reaping double-digit sales growth.
China’s Temu and Shein Want to Crack Europe, But the US Is Too Big to Quit
Facing potential US tariffs, Chinese e-commerce platforms like Temu and Shein are increasing their focus on European markets, though merchants remain largely committed to the US due to its scale and lower regulatory hurdles.
Worldview | Vietnam’s Crackdown on Counterfeit Luxury Goods
This week’s round-up of global markets fashion business news also features Indian cosmetics giant Nykaa, overseas Chinese shoppers and Jumia’s push to counter Temu in Nigeria.
Fashion’s New PR Playbook for India
Publicists are embracing ‘glocal’ storytelling and more culturally nuanced activations to tap the fast-growing India market.
Why Brands Are Still Betting on the US
Tariffs have slowed, but haven’t stopped a wave of American expansion. Here’s why some are choosing to stick around.
Sies Marjan Designer Sander Lak to Launch Menswear Label
Lak will debut his new venture during Paris men’s fashion week in June, presenting his first collection since the shuttering of the buzzy Sies Marjan in 2020.