Member Exclusives
How Lululemon’s Anti-Dupe Lawsuit Became Free Marketing for Costco
Unlike typical IP battles, Lululemon’s dispute with Costco is playing out in the court of public opinion — where consumers increasingly favour dupes over pricey originals.
BoF Masterclass |The State of Fashion: Beauty Volume 2
Watch on demand a BoF Professional Masterclass that explores the topic in our latest report, “The State of Fashion: Beauty Volume 2.”
For Retailers, US-Vietnam Trade Deal Leaves Questions
New US tariffs on Vietnamese imports create uncertainty for sportswear and clothing retailers like Nike and Adidas.
The Fashion Revival of Basketball Sneakers
A wave of new performance basketball sneakers featuring fresh designs has shoppers once again considering the category for fashion and not just for wear on the court.
Will Anyone Buy the ‘Exosome’ Hype?
Another day, another teeny molecule from a Korean spa. Have we hit peak ‘innovation’?
Anderson Apotheosis: JW Remodels His Own Brand
Days after his debut for Dior, the designer speaks exclusively to Tim Blanks about rebooting the JW Anderson label with a supremely idiosyncratic cabinet of curiosities, from coffee cups to garden tools to diamonds.
The Executive Briefing: Iran, C-Suite Shakeups and the AI Ad Revolution
Last month, the fashion industry was jolted by rising geopolitical tensions, unexpected boardroom moves, and more. Read on for your concise breakdown of June’s key developments from executive editor Brian Baskin.
How Golf Fashion Made It to Gen-Z’s For You Page
Brands are making golf fashionable for women through unexpected collaborations and creator content that flips the sport’s once elitist connotation on its head.
Trump Announces Vietnam Trade Deal With 20% Import Tariff
President Donald Trump said he had reached a trade deal with Vietnam following weeks of intense diplomacy between the nations and ahead of a deadline next week that would have seen higher tariffs imposed on the country’s imports.
After Prada ‘Sandal Scandal,’ Indian Sellers Tap Nationalist Pride to Boost Sales
Sales are surging for the 'Kolhapuri' sandals that garnered global attention after Prada sparked a controversy by showing a similar design on the runway without crediting its origin.
Why Sunscreen Launches Keep Missing the Inclusivity Mark
Sunscreen is the latest product to attract consumer ire, with numerous brands releasing so-called ‘universal’ offerings that, in practice, often don’t work on darker skin tones. Fixing formulations, however, isn’t easy.
Swiss Watchmakers Battle for Their Future
The sector is facing double-digit sales declines and a crisis of relevance. ‘A watch has become a cultural object of sophistication… but culture has to constantly reinvent, otherwise it can disappear,’ said former Cartier boss Cyrille Vigneron.