Member Exclusives

Is Value Activewear’s Next Big Opportunity?
The accessibly priced British DTC brand Adanola generated $112 million last year. Now, founder Hyrum Cook and new chief executive Niran Chana are making a major US push backed by private equity firm Story3.

K-Makeup Couldn’t Go Global. Now It’s Trying Again.
Ten years after they failed to catch on outside Asia, Korean cosmetic brands are bringing TikTok virality and expanded shade ranges back to the West in the hopes they can ride K-beauty’s second wave to success.

Can Hong Kong Reclaim Its Luxury Crown?
Fashion and jewellery brands are playing the long game in Hong Kong, investing in high-profile events and store upgrades despite an exodus of big spenders to rival shopping hubs and the city’s diminishing status as a regional gateway.

Worldview | Colombia’s Record-Breaking Fashion Event
This week’s round-up of global markets fashion business news also features ultra-fast-fashion brands in Mexico, China’s JD.com and the latest US tariffs on India, Bangladesh and Cambodia.

Unpacking Fashion’s New AI Marketing Toolkit
From Mango to Zalando, fashion brands are using AI tools to produce faster, cheaper and more personalised campaigns — but keeping content on-brand still requires human creativity and strategic control.

Shiseido’s Identity Crisis
Japan’s largest beauty conglomerate has had a difficult time adjusting to the shifting cosmetics market, prompting a series of pivots and restructurings. Moving forward may require breaking with past mistakes.

Unilever India’s New CEO Has to Invigorate a Sluggish Consumer Giant
Often seen as the bellwether of the consumer sentiment in the world’s most-populous nation, Hindustan Unilever was dragged down by a consumption slowdown in India over the past year.

Can Design Be the Flex It Once Was in Beauty?
In an increasingly competitive category, premium cosmetics labels like Merit and Sarah Creal Beauty are embracing more complex, distinctive — and costly — visual and sensorial touches to their products.

The Executive Briefing: Luxury’s Deepening Crisis; Dopamine Culture, Explained; Rise of the AI Agents
Luxury fashion’s woes keep piling up, and the effects of the attention economy bears much of the blame. Plus, brands prepare for an onslaught of AI shopping assistants and the fragrance boom rolls on. Read on for your concise breakdown of July’s key developments from executive editor Brian Baskin.

This Week: The Aftermath of Liberation Day 2.0
Trump’s tariffs are (probably) going into effect for real on Aug. 7. Meanwhile, Shiseido, E.l.f. and other beauty giants report results in a sluggish market.

For American Eagle, Is the Attention Worth the Controversy?
A social media stir accusing the brand’s fall campaign featuring Sydney Sweeney of having “Nazi” undertones caused the retailer — for better or for worse — to regain social media mindshare.

How to Win Friends and Influence Ulta
DIBS Beauty says it’ll be “the top-selling Ulta brand” in 2026, and that its new double-sided mascara is key to unlocking the number one spot. Is that even possible?