Member Exclusives
Trump Extends China Truce for 90 Days, Averting Tariff Hike
Had the truce not been extended through Nov. 10, US tariffs on Chinese goods would have jumped to at least 54% starting on August 12.
Why Influencers Are Courting Legacy Media
TikTok stars are seeking prestige and credibility from publications like Vogue and The New York Times — trading viral moments for lasting influence. But to be effective, influencers and publicists alike need to consider if their talent is actually news-worthy.
Inside America’s Fast Fashion Graveyard
In a bordertown in Texas, towering heaps of discarded clothing from across the country fill sprawling warehouses — the last stop in a global supply chain overflowing with fast fashion castoffs. One woman is trying to save what she can, one thrift tour at a time.
Opinion: This Economy Is Ripe for Fake and Copycat Luxury Goods
Rising prices, shifting consumer tastes and manufacturing scandals are eroding trust in luxury, giving counterfeiters and dupe-makers new opportunities to win over shoppers seeking style at a more accessible cost, writes Andrea Felsted.
How to Build a Male Influencer Brand
A new cohort of fashion startups helmed by male creators is gaining ground. To build labels with influence beyond their founders’ niche audiences, they’re opening retail stores and forging collaborations.
Beauty Chases Its New Rocket Ships
As companies lower their forecasts, brace for tariffs and undertake layoffs, the industry is realising its tried-and-true categories and markets will need reinforcements.
This Week: How Far Does the Power of Brand Go?
On Running and Tapestry report earnings this week amid rising inflation and cautious consumers. Following strong performances from Ralph Lauren and E.l.f. Beauty, these results will continue to test whether brand power is a match for economic uncertainty.
End Times for Swiss Watchmakers?
This week, President Trump’s tariff on Switzerland went into effect, landing levies of 39 percent on every watch the country exports to the US. For some Swiss watchmakers, the threat is existential.
London’s Luxury Hotels Have Hit Their Price Ceiling
With more luxury openings driving up supply and economic uncertainty tamping down demand, top London hotels are recalibrating their prices.
Can India Become the World’s Fashion Factory?
As US president Donald Trump’s punishing new tariffs come into force, India is working towards becoming an apparel manufacturing powerhouse despite long-standing obstacles.
Can a Shaving Company Teach Girl Scouts About Confidence?
Flamingo, a brand under the Harry’s shaving umbrella, debuts a Merit Badge with the Girl Scouts of the USA for “body appreciation.”
Brands Are Using OnlyFans Stars to Make Sex Sell, Again
After years of risk aversion, brands are returning to more sex-centric advertising. The new twist on the age-old tactic incorporates everything from OnlyFans creators to steamy novels.