Member Exclusives
With Katseye, Gap Lands Its Most Viral Ad Yet
The girl group-starred spot, focusing on the brand’s denim assortment, has been lauded online for its diversity and brand alignment. Its success feels especially striking on the heels of American Eagle’s recent controversy-addled Sydney Sweeney campaign.
Consumer Resilience to Be Tested as Tariff-Fuelled Price Increases Brew
US retailers remain bullish on the resilience of US consumers, a sentiment that could soon be put to the test as tariff-fuelled price hikes increasingly show up on shelves.
Walmart Slumps on Rare Profit Miss, Citing Higher Claims
Despite the rare profit miss, the retail giant raised its full-year sales guidance, an optimistic signal that consumers’ purchasing power is holding up despite rising concerns over inflation and weakening economic data.
Exclusive: The North Face Unveils First Aimé Leon Dore Collaboration
Aimé Leon Dore’s founder Teddy Santis details what he hopes to be a recurring collaboration with The North Face, which is aspiring to lean further into lifestyle apparel as it seeks to double its revenue.
Estée Lauder Companies Says Its Turnaround Is Working — Slowly
The company’s recovery plan is underway, and green shoots are appearing in key areas like China. But its core brands are still struggling, and competition is stacking up.
Why Off-Price Is Entering a New Golden Age
With stronger-than-expected sales, a higher annual forecast and a playbook built for tariff turbulence, TJX is proving that off-price is not just resilient but ascendant in fashion — leaving traditional retail competitors scrambling to keep up.
BoF Masterclass | The New Rules for Getting Acquired
Watch on demand a BoF Professional Masterclass that explores the topic in our latest report, “The New Rules for Getting Acquired.”
Opinion: How ‘Optimisation’ Hijacked Men’s Wellness
We solved the problem of getting men into wellness. Now we have the bigger problem of what we’ve turned them into, writes meditation teacher Manoj Dias.
Swatch’s Racism Controversy Ticks Up Growing Challenges
The Swiss watch giant is under fire for an ad depicting an Asian model pulling their eyes into slits — sparking outrage in China, its biggest market. The backlash comes as tariffs, a strong franc and weak demand weigh on the watch industry like rarely before.
How Brands Are Taking On Quince
The dupe retailer has become a $4.5 billion powerhouse by promising lower prices and comparable quality to labels that fall between fast fashion and luxury. Competitors fighting back by stepping up their brand building chops are already seeing results.
WeightWatchers Bets on Community Driving Growth in the GLP-1 Era
The weight loss programme is leaning into its strengths with more in-person clinics and deeper connection with members, chief executive officer Tara Comonte told Bloomberg reporters on Tuesday.
Trump’s Tariffs Imperil US Black Hair Businesses
The prices of hair extensions and hair glues used to create wigs and weaves have gone up exponentially after US president Donald Trump imposed a series of different tariffs on China and Vietnam, where the majority of Black beauty products are made.