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Retail

Reformation Launches First Full Jewellery Line

The LA-based brand is expanding into demi-fine jewellery, the latest step in its bid to capture a bigger share of its customers’ closets.


Luxury

Inside Kering’s Changing of the Guard

A $24 million welcome bonus was in focus as new CEO Luca de Meo took the reins from François-Henri Pinault. Improving performance will require tough choices to ‘reduce our costs, reduce our debt, and where necessary, rationalise, reorganise, reposition some of our brands,’ de Meo said.


Sustainability

Nike’s Chief Sustainability Officer Departs

Jaycee Pribulsky is leaving the company for a new opportunity after less than two years in the role. Her departure comes amid a choppy period of restructuring, when the sportswear giant’s sustainability efforts have faced scrutiny and it has rejigged communications on the topic.


Global Markets

China’s Luxury Resellers Get Physical

The resale market is expanding from apps to buzzy offline markets as taboos around secondhand fashion fade, interest in sustainability grows and the slowing economy pushes more Chinese consumers into bargain-hunting mode.


Global Markets

Worldview | Tokyo Fashion Week Toasts Two Decades of Trailblazers

This week’s round-up of global markets fashion business news also features China’s rebuke of Dior, South African Fashion Week’s pause and runway spectacles in Dubai and Buenos Aires.


Beauty

Can Beauty Compete in F1?

The rise in female F1 viewership presents an opportunity to diversify both the sport’s fanbase and itself — but beauty companies risk steering themselves off-brand.


Sports

Fusing Football and Fashion With Kyle Smith

Kyle Smith chats with BoF about his first year on the job as the NFL’s first fashion editor and his ultimate vision for the league.


Luxury

Audemars Piguet Says CEO Staying

The Swiss watchmaker shut down a media report suggesting the company would ‘part ways’ with chief executive Ilaria Resta.


Retail

How Y2K Teen Brands Are Winning in the TikTok Era

Legacy retailers like Hollister and Pacsun are finding strong momentum with Gen-Z by doubling down on activations that deliver utility, community and social media shareability.


Technology

Ralph Lauren Launches AI Styling Bot, ‘Ask Ralph’

The new shopping experience, launching in the brand’s app to US users, will not only recommend products but offer guidance on how to style them into Ralph Lauren-approved outfits.


Luxury

In Geneva, Luxury Watch Leaders Brace for US Tariffs Impact

Chief executives said they planned to raise prices while cutting margins.


Retail

Are US Fashion Brands at Risk of Growing Anti-American Backlash Over Trump Policies?

Any sign of an anti-Americanism trend would cause a headache for an industry benefiting from the popularity of Americana and preppy looks.