High Margin
Luxury Brands Target ‘Desirability First’ — But How to Measure It?
Kering boss Luca de Meo is reconfiguring CEO incentives with a focus on desirability over top-line growth. AI has made it easier to process data from surveys, social media and more — putting desirability in the spotlight across the industry.
Luxury Brands Target ‘Desirability First’ — But How to Measure It?
Kering boss Luca de Meo is reconfiguring CEO incentives with a focus on desirability over top-line growth. AI has made it easier to process data from surveys, social media and more — putting desirability in the spotlight across the industry.
What Happened at Coperni Owner Tomorrow Ltd.?
The London-based showroom-turned-brand incubator, which also owns Martine Rose, is being sold to Italy’s Andrea Ciccoli. Founder Stefano Martinetto breaks down the move for BoF in this week’s High Margin luxury newsletter.
What Happened at Coperni Owner Tomorrow Ltd.?
The London-based showroom-turned-brand incubator, which also owns Martine Rose, is being sold to Italy’s Andrea Ciccoli. Founder Stefano Martinetto breaks down the move for BoF in this week’s High Margin luxury newsletter.
Can Big Luxury Find Its New Look?
Sex sells — if anyone can figure out what sexy means in 2026. Robert Williams tracks the search for a new silhouette at Kering’s Gucci, LVMH’s Dior and more.
Can Big Luxury Find Its New Look?
Sex sells — if anyone can figure out what sexy means in 2026. Robert Williams tracks the search for a new silhouette at Kering’s Gucci, LVMH’s Dior and more.
Inside Fendi’s New Era
Maria Grazia Chiuri’s arrival at the Roman brand will usher in deeper changes than what we could see on the runway, Robert Williams writes.
Inside Fendi’s New Era
Maria Grazia Chiuri’s arrival at the Roman brand will usher in deeper changes than what we could see on the runway, Robert Williams writes.
Will the Kering Hope Trade Hold Up?
In this week’s High Margin newsletter: Kering shares pop off again as its sales decline slows — despite a lack of clarity on Gucci’s next steps.
Will the Kering Hope Trade Hold Up?
In this week’s High Margin newsletter: Kering shares pop off again as its sales decline slows — despite a lack of clarity on Gucci’s next steps.
When Taste Is All Over TikTok
Fashion’s ability to sell cultural capital comes under pressure when brand codes are common knowledge and style cues travel at the speed of social media, writes Robert Williams. Does luxury’s signalling power need stronger encryption?
When Taste Is All Over TikTok
Fashion’s ability to sell cultural capital comes under pressure when brand codes are common knowledge and style cues travel at the speed of social media, writes Robert Williams. Does luxury’s signalling power need stronger encryption?
What’s Couture For? Chanel and Dior’s New Designers Make Their Case
Matthieu Blazy and Jonathan Anderson each took different approaches to navigating the inherent tensions of French couture, Robert Williams writes. Plus: LVMH’s results.
What’s Couture For? Chanel and Dior’s New Designers Make Their Case
Matthieu Blazy and Jonathan Anderson each took different approaches to navigating the inherent tensions of French couture, Robert Williams writes. Plus: LVMH’s results.
Louis Vuitton, Dior and What Luxury Means Today
LVMH’s two biggest brands took radically different approaches this menswear season, tapping into fast-evolving ideas about taste and status, writes Robert Williams.
Louis Vuitton, Dior and What Luxury Means Today
LVMH’s two biggest brands took radically different approaches this menswear season, tapping into fast-evolving ideas about taste and status, writes Robert Williams.
What Comes After Viral Fashion?
This week in luxury, calculated risk-taking wins the red carpet at the Golden Globes, while Brunello Cucinelli and Richemont report Q4 sales. Plus, what to watch for at Milan men’s week.
What Comes After Viral Fashion?
This week in luxury, calculated risk-taking wins the red carpet at the Golden Globes, while Brunello Cucinelli and Richemont report Q4 sales. Plus, what to watch for at Milan men’s week.
The Big Luxury Stories We’re Tracking in 2026
Who will be held accountable if designer revamps don’t land? Plus, the fallout from Saks’ expected bankruptcy, Dior hits stores, a long road in China and more.
The Big Luxury Stories We’re Tracking in 2026
Who will be held accountable if designer revamps don’t land? Plus, the fallout from Saks’ expected bankruptcy, Dior hits stores, a long road in China and more.
Will a Year of Designer Revamps Pay Off?
The luxury fashion market appears poised to turn a corner, but questions linger as Chanel, Dior, Gucci, Balenciaga and others prepare to bring their new creative visions to market.
Will a Year of Designer Revamps Pay Off?
The luxury fashion market appears poised to turn a corner, but questions linger as Chanel, Dior, Gucci, Balenciaga and others prepare to bring their new creative visions to market.
Chanel Takes the Subway, LVMH’s Management Shakeup
What’s going on at luxury’s two biggest brands, Chanel and Louis Vuitton? Plus, Sant Ambroeus opens in Paris.
Chanel Takes the Subway, LVMH’s Management Shakeup
What’s going on at luxury’s two biggest brands, Chanel and Louis Vuitton? Plus, Sant Ambroeus opens in Paris.