Sheena Butler-Young
Senior Correspondent
Sheena Butler-Young is Senior Correspondent at The Business of Fashion (BoF). She is based in New York and covers workplace, talent and issues surrounding diversity and inclusion. She is the former deputy editor of Footwear News magazine and the recipient of Penske Media Corporation’s Journalistic & Creative Excellence Award for her coverage of diversity issues in fashion. She has a Masters in Mass Communications from Southern Illinois University in Edwardsville, Illinois.
Is Fashion School Still Worth It?
As AI reshapes entry-level jobs and the fashion industry slows, students are questioning whether a fashion degree still delivers on its promise. BoF Careers’ Dan Hastings joins The Debrief to discuss what schools are getting right, where they are looking to evolve and the skills graduates will need to succeed.
Is Fashion School Still Worth It?
As AI reshapes entry-level jobs and the fashion industry slows, students are questioning whether a fashion degree still delivers on its promise. BoF Careers’ Dan Hastings joins The Debrief to discuss what schools are getting right, where they are looking to evolve and the skills graduates will need to succeed.
How Fashion Schools Are Recruiting a Sceptical Generation
Schools are updating curricula, strengthening ties with industry and expanding career support. But educators say success still depends on what students do with those opportunities.
How Fashion Schools Are Recruiting a Sceptical Generation
Schools are updating curricula, strengthening ties with industry and expanding career support. But educators say success still depends on what students do with those opportunities.
The Debrief | The Anti-Unicorn Playbook That Beat Fashion’s DTC Boom
BoF editor Diana Pearl joins Sheena Butler-Young to unpack how a generation of independent brands rejected the venture-backed DTC playbook — and why that slower, more disciplined approach ultimately paid off.
The Debrief | The Anti-Unicorn Playbook That Beat Fashion’s DTC Boom
BoF editor Diana Pearl joins Sheena Butler-Young to unpack how a generation of independent brands rejected the venture-backed DTC playbook — and why that slower, more disciplined approach ultimately paid off.
Can Brands Replace Outside Consultants With AI?
As more fashion companies turn to generative artificial intelligence for tasks such as research and analysis, they’re reassessing which outside expertise is still necessary and worth paying for.
Can Brands Replace Outside Consultants With AI?
As more fashion companies turn to generative artificial intelligence for tasks such as research and analysis, they’re reassessing which outside expertise is still necessary and worth paying for.
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The Debrief | Luxury’s New Reality
As luxury shoppers push back against relentless price hikes and uninspiring boutique environments, BoF's Mimosa Spencer and Robert Williams break down why emotional connection has overtaken heritage as the primary driver of high-end shopping.
The Debrief | Luxury’s New Reality
As luxury shoppers push back against relentless price hikes and uninspiring boutique environments, BoF's Mimosa Spencer and Robert Williams break down why emotional connection has overtaken heritage as the primary driver of high-end shopping.
The Debrief | How Nike Built the Biggest World Cup Campaign Ever
Nike’s VP of global brand management Helena Thornton joins The Debrief to explore the thinking behind Nike’s ‘Rip the Script’ campaign and the power of sport as culture.
The Debrief | How Nike Built the Biggest World Cup Campaign Ever
Nike’s VP of global brand management Helena Thornton joins The Debrief to explore the thinking behind Nike’s ‘Rip the Script’ campaign and the power of sport as culture.
How to Get Hired in the Age of AI
As AI makes it easier than ever to produce polished résumés, recruiters are relying on new methods to assess attributes like judgment, adaptability and potential.
How to Get Hired in the Age of AI
As AI makes it easier than ever to produce polished résumés, recruiters are relying on new methods to assess attributes like judgment, adaptability and potential.
The Debrief | Why Activewear Consumers Are Looking Beyond Lululemon
As growth slows across activewear, brands like Set Active, 437 and Oner Active are gaining momentum with a new generation of consumers. The Debrief examines what's driving their rise and what it means for category leaders Nike and Lululemon.
The Debrief | Why Activewear Consumers Are Looking Beyond Lululemon
As growth slows across activewear, brands like Set Active, 437 and Oner Active are gaining momentum with a new generation of consumers. The Debrief examines what's driving their rise and what it means for category leaders Nike and Lululemon.
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Executive Memo | How to Redesign Your Organisation for AI
Artificial intelligence is changing how businesses operate as employees become more self-sufficient and routine work is increasingly automated. To build companies that thrive in this new paradigm, fashion executives must rethink leadership structures, talent pipelines and decision-making processes.
Executive Memo | How to Redesign Your Organisation for AI
Artificial intelligence is changing how businesses operate as employees become more self-sufficient and routine work is increasingly automated. To build companies that thrive in this new paradigm, fashion executives must rethink leadership structures, talent pipelines and decision-making processes.
The Debrief | How Books Became Fashion’s Latest Status Symbol
BoF’s Haley Crawford and Shayeza Walid unpack why fashion is embracing literature when reading is in decline.
The Debrief | How Books Became Fashion’s Latest Status Symbol
BoF’s Haley Crawford and Shayeza Walid unpack why fashion is embracing literature when reading is in decline.
The Debrief | Fashion’s Ozempic Reckoning
As GLP-1 drugs reshape consumers’ bodies at unprecedented scale, BoF’s Diana Pearl and Brennan Kilbane examine how fashion and beauty brands are adapting to a profound shift in size, fit and appearance.
The Debrief | Fashion’s Ozempic Reckoning
As GLP-1 drugs reshape consumers’ bodies at unprecedented scale, BoF’s Diana Pearl and Brennan Kilbane examine how fashion and beauty brands are adapting to a profound shift in size, fit and appearance.
How Ozempic Is Forcing Fashion to Rethink Fit
The rise of GLP-1 drugs is exposing long-standing flaws in fashion’s approach to sizing, inventory planning and fit, creating both disruption and opportunity for brands.
How Ozempic Is Forcing Fashion to Rethink Fit
The rise of GLP-1 drugs is exposing long-standing flaws in fashion’s approach to sizing, inventory planning and fit, creating both disruption and opportunity for brands.