Sheena Butler-Young
Senior Correspondent
Sheena Butler-Young is Senior Correspondent at The Business of Fashion (BoF). She is based in New York and covers workplace, talent and issues surrounding diversity and inclusion. She is the former deputy editor of Footwear News magazine and the recipient of Penske Media Corporation’s Journalistic & Creative Excellence Award for her coverage of diversity issues in fashion. She has a Masters in Mass Communications from Southern Illinois University in Edwardsville, Illinois.
Has Fashion Had Enough of AI?
As AI makes digital imagery even easier to fake, BoF's Diana Pearl and Marc Bain join Sheena Butler-Young on The Debrief to unpack why some luxury brands are betting on real artists and handmade craft to win back customers who feel alienated by a fashion industry built for the screen.
Has Fashion Had Enough of AI?
As AI makes digital imagery even easier to fake, BoF's Diana Pearl and Marc Bain join Sheena Butler-Young on The Debrief to unpack why some luxury brands are betting on real artists and handmade craft to win back customers who feel alienated by a fashion industry built for the screen.
Can AI Ignite a New Generation of Fashion Tradespeople?
As artificial intelligence reshapes perceptions of white-collar work and four-year degrees face greater scrutiny, fashion brands see an opening to rebuild a dwindling pipeline of skilled craftspeople.
Can AI Ignite a New Generation of Fashion Tradespeople?
As artificial intelligence reshapes perceptions of white-collar work and four-year degrees face greater scrutiny, fashion brands see an opening to rebuild a dwindling pipeline of skilled craftspeople.
Who’s Winning and Losing in Beauty’s First Half
BoF Senior Beauty Correspondent Daniela Morosini joins Sheena Butler-Young on The Debrief to break down what 2026 earnings so far reveal about the state of beauty — where growth is concentrated, where the cracks are showing, and what to watch in the second half.
Who’s Winning and Losing in Beauty’s First Half
BoF Senior Beauty Correspondent Daniela Morosini joins Sheena Butler-Young on The Debrief to break down what 2026 earnings so far reveal about the state of beauty — where growth is concentrated, where the cracks are showing, and what to watch in the second half.
Gap’s Turnaround Now Hinges on Old Navy
Gap’s cultural resurgence is translating into double-digit sales growth. But sustaining the parent company’s momentum will depend on reviving its much larger Old Navy business, with a new chief executive at the helm.
Gap’s Turnaround Now Hinges on Old Navy
Gap’s cultural resurgence is translating into double-digit sales growth. But sustaining the parent company’s momentum will depend on reviving its much larger Old Navy business, with a new chief executive at the helm.
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Why Upcycling Is Suddenly Everywhere in Fashion
BoF senior editorial associate Shayeza Walid joins Sheena Butler-Young on The Debrief to unpack why upcycling is breaking into the mainstream — and whether it can become a durable part of fashion's supply chain.
Why Upcycling Is Suddenly Everywhere in Fashion
BoF senior editorial associate Shayeza Walid joins Sheena Butler-Young on The Debrief to unpack why upcycling is breaking into the mainstream — and whether it can become a durable part of fashion's supply chain.
The Influencer Follower-Count Era Is Ending
BoF US Editor Diana Pearl joins Sheena Butler-Young on The Debrief to explain why the number at the top of a creator's profile no longer tells brands what they need to know — and what's replaced it.
The Influencer Follower-Count Era Is Ending
BoF US Editor Diana Pearl joins Sheena Butler-Young on The Debrief to explain why the number at the top of a creator's profile no longer tells brands what they need to know — and what's replaced it.
The World’s Best Fashion Stores, Decoded
BoF’s retail editor Cathaleen Chen joins Sheena Butler-Young to break down the standout names and data behind BoF’s inaugural list of the world’s 65 best independent fashion stores — and why the pleasure of ‘moseying around’ is still so relevant amongst consumers.
The World’s Best Fashion Stores, Decoded
BoF’s retail editor Cathaleen Chen joins Sheena Butler-Young to break down the standout names and data behind BoF’s inaugural list of the world’s 65 best independent fashion stores — and why the pleasure of ‘moseying around’ is still so relevant amongst consumers.
Why British Brands Are Piling Into the US
After decades of mixed results, a new generation of UK brands is expanding into the US. This time, they're prioritising community, patience and cultural translation over splashy launches.
Why British Brands Are Piling Into the US
After decades of mixed results, a new generation of UK brands is expanding into the US. This time, they're prioritising community, patience and cultural translation over splashy launches.
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The Debrief | The Fashion and Beauty Companies Everyone Wants to Work For
As economic uncertainty and hiring freezes reshape parts of the fashion and beauty job market, BoF’s Eoghan O’Donnell and Dan Hastings join Sheena Butler-Young to unpack BoF’s Most Desirable Beauty and Fashion Companies list and what makes an employer stand out today.
The Debrief | The Fashion and Beauty Companies Everyone Wants to Work For
As economic uncertainty and hiring freezes reshape parts of the fashion and beauty job market, BoF’s Eoghan O’Donnell and Dan Hastings join Sheena Butler-Young to unpack BoF’s Most Desirable Beauty and Fashion Companies list and what makes an employer stand out today.
The Debrief | Why Everyone’s Reading Clothing Labels Again
As shoppers swap “sustainable” for “healthy,” BoF senior editorial associate Shayeza Walid joins senior correspondent Sheena Butler-Young to unpack why fabric content has become fashion’s newest flashpoint — and why Gap just found out the hard way.
The Debrief | Why Everyone’s Reading Clothing Labels Again
As shoppers swap “sustainable” for “healthy,” BoF senior editorial associate Shayeza Walid joins senior correspondent Sheena Butler-Young to unpack why fabric content has become fashion’s newest flashpoint — and why Gap just found out the hard way.
Is Fashion School Still Worth It?
As AI reshapes entry-level jobs and the fashion industry slows, students are questioning whether a fashion degree still delivers on its promise. BoF Careers’ Dan Hastings joins The Debrief to discuss what schools are getting right, where they are looking to evolve and the skills graduates will need to succeed.
Is Fashion School Still Worth It?
As AI reshapes entry-level jobs and the fashion industry slows, students are questioning whether a fashion degree still delivers on its promise. BoF Careers’ Dan Hastings joins The Debrief to discuss what schools are getting right, where they are looking to evolve and the skills graduates will need to succeed.
How Fashion Schools Are Recruiting a Sceptical Generation
Schools are updating curricula, strengthening ties with industry and expanding career support. But educators say success still depends on what students do with those opportunities.
How Fashion Schools Are Recruiting a Sceptical Generation
Schools are updating curricula, strengthening ties with industry and expanding career support. But educators say success still depends on what students do with those opportunities.