Parizaad Khan Sethi
Parizaad Khan is a contributing writer at The Business of Fashion. Khan is a freelance beauty and lifestyle editor based in New York. Her work has been featured in The Cut, Vogue, Allure, Harper's Bazaar, and much more. She has previously worked at Vogue India and has a master's degree from Columbia University in Arts and Culture.
How Niche Perfumers Tap Subculture
A new generation of fragrance labels are appealing to underground communities to shape their to marketing and find new shoppers. Others can learn from their example.
How a New Zealand Toymaker Became a Beauty Challenger
The Zuru Group, which owns brands like Monday Haircare and Daise, has used its manufacturing prowess and retailer relationships to build a $1 billion business. One woman leads them all.
For Niche Fragrance Makers, Time Is On Their Side
For centuries, perfumers have aged fragrances to get their best scent expressions. More recently, time is becoming a crucial marketing tool.
How Beauty Plans to Crack Substack
From founders to brands, beauty’s A-list is embracing Substack as a medium for long-form storytelling. Veterans of the platform say that businesses have to invest in their editorial strategies, or need not apply.
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