Parizaad Khan Sethi
Parizaad Khan is a contributing writer at The Business of Fashion. Khan is a freelance beauty and lifestyle editor based in New York. Her work has been featured in The Cut, Vogue, Allure, Harper's Bazaar, and much more. She has previously worked at Vogue India and has a master's degree from Columbia University in Arts and Culture.
For Niche Fragrance Makers, Time Is On Their Side
For centuries, perfumers have aged fragrances to get their best scent expressions. More recently, time is becoming a crucial marketing tool.
For Niche Fragrance Makers, Time Is On Their Side
For centuries, perfumers have aged fragrances to get their best scent expressions. More recently, time is becoming a crucial marketing tool.
How Beauty Plans to Crack Substack
From founders to brands, beauty’s A-list is embracing Substack as a medium for long-form storytelling. Veterans of the platform say that businesses have to invest in their editorial strategies, or need not apply.
How Beauty Plans to Crack Substack
From founders to brands, beauty’s A-list is embracing Substack as a medium for long-form storytelling. Veterans of the platform say that businesses have to invest in their editorial strategies, or need not apply.
How Niche Perfumers Pay to Win
Luxury fragrance houses like Marc-Antoine Barrois, Amouge and Krigler are pouring investment into their retail spaces, master perfumers and artisanal manufacturing — and reaping double-digit sales growth.
How Niche Perfumers Pay to Win
Luxury fragrance houses like Marc-Antoine Barrois, Amouge and Krigler are pouring investment into their retail spaces, master perfumers and artisanal manufacturing — and reaping double-digit sales growth.
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