Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Bot Until You Drop

By
  • Tamara Abraham
PREFER BoF ON GOOGLE

"Online retailers need to find new ways to excite customers. Here we look at how artificial intelligence is changing the way we do our Christmas shopping."

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

Loading recommended reads…

Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Can SPF Brands Turn Gen Z Off Tanning?

A coalition of sunscreen brands is pushing back against social media’s “tanmaxxing” obsession, raising questions about whether the industry’s sun-safe messaging has lost its way.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
The State of Fashion - Face to Face with Luxury Clients - Discover what luxury clients want today