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Agenda-setting intelligence, analysis and advice for the global fashion community.

#BoFLIVE: Gen-Z Shopping: Separating Myth from Reality

What do young consumers really want? BoF puts some of the widely accepted attributes of Gen-Z under the microscope, and interrogates how five industry players — Nike, Brandy Melville, Morphe, Depop and Louis Vuitton — have successfully capitalised on the Gen-Z opportunity.

Thank you for your interest in this BoF Professional LIVE event featuring Molly Logan, Founder, Irregular Labs and Tiffany Zhong, Chief Executive, Zebra IQ, in conversation with Lauren Sherman.

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This BoFLIVE event is exclusively for BoF Professional members.

To prepare for the upcoming webinar: If you don't already have Zoom installed on your device, make sure to install Zoom for desktop devices now. If you need to connect via a mobile device, you can install the Zoom app ahead of time:

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