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Global Markets

A guide to unlocking opportunity in emerging and frontier fashion markets.

Lebanon’s Fashion Industry Hit by Triple Crisis

An explosion that rocked Beirut this week damaged or destroyed the headquarters of internationally renowned couturiers like Elie Saab, Zuhair Murad and Rabih Kayrouz and came at a time when Lebanon was already facing economic collapse and the coronavirus.

Lebanon’s Fashion Industry Hit by Triple Crisis

An explosion that rocked Beirut this week damaged or destroyed the headquarters of internationally renowned couturiers like Elie Saab, Zuhair Murad and Rabih Kayrouz and came at a time when Lebanon was already facing economic collapse and the coronavirus.


How to Plug Into India’s Dynamic E-Commerce Market

During lockdown Indian e-commerce platforms attracted a bonanza of international investment from the likes of Facebook and a fund backed by LVMH. What can fashion brands do now to tap into this complicated but colossal $43 billion opportunity?

How to Plug Into India’s Dynamic E-Commerce Market

During lockdown Indian e-commerce platforms attracted a bonanza of international investment from the likes of Facebook and a fund backed by LVMH. What can fashion brands do now to tap into this complicated but colossal $43 billion opportunity?


Japan’s ‘Everything App’ Is a Big Opportunity for Fashion Brands

Line is inextricably woven into the lives of Japanese consumers but fashion brands have not yet fully leveraged the app. Here’s how to use it to get more out of Japan’s $79 billion fashion market.

Japan’s ‘Everything App’ Is a Big Opportunity for Fashion Brands

Line is inextricably woven into the lives of Japanese consumers but fashion brands have not yet fully leveraged the app. Here’s how to use it to get more out of Japan’s $79 billion fashion market.


US Targets French Luxury in Tariff Retaliation

The move comes after President Emmanuel Macron’s government said it would tax the Silicon Valley tech giants.

US Targets French Luxury in Tariff Retaliation

The move comes after President Emmanuel Macron’s government said it would tax the Silicon Valley tech giants.


Luxury Brands Face Uncertain Future in Latin America

New free trade agreements could help boost the regional luxury market, but will they be enough to shield it from Covid-19 losses or be too controversial to benefit big markets like Brazil and Mexico?

Luxury Brands Face Uncertain Future in Latin America

New free trade agreements could help boost the regional luxury market, but will they be enough to shield it from Covid-19 losses or be too controversial to benefit big markets like Brazil and Mexico?


Op-Ed | Fashion’s Darkest Truth

Osman Yousefzada journeys to post-colonial Bangladesh to meet the workers who make our clothes.

Op-Ed | Fashion’s Darkest Truth

Osman Yousefzada journeys to post-colonial Bangladesh to meet the workers who make our clothes.


Want to Reach 170 Million Asian Consumers? Get This App.

Gojek is ingrained in the consumer psyche across Southeast Asia. With recent investment from Facebook the ‘super-app’ is now valued at $10 billion and poised to boost e-commerce in the region.

Want to Reach 170 Million Asian Consumers? Get This App.

Gojek is ingrained in the consumer psyche across Southeast Asia. With recent investment from Facebook the ‘super-app’ is now valued at $10 billion and poised to boost e-commerce in the region.


Inside Michael Jordan's Eight-Year Trademark Battle in China

Brands can learn a lot from the case of Michael Jordan vs Qiaodan Sports. Not only does it provide a cautionary tale about protecting IP rights in China but the legal dispute also shines a new light on the $3 billion sneaker brand at a time of rapid growth.

Inside Michael Jordan's Eight-Year Trademark Battle in China

Brands can learn a lot from the case of Michael Jordan vs Qiaodan Sports. Not only does it provide a cautionary tale about protecting IP rights in China but the legal dispute also shines a new light on the $3 billion sneaker brand at a time of rapid growth.


Bubble Tea Plus Beauty Equals Guaranteed Buzz

Luxury beauty brands would probably scoff at the idea of launching co-branded products with a coffee chain. So why are Fenty Beauty, Clarins and Clinique all clamouring to collaborate with Chinese tea chain Heytea?

Bubble Tea Plus Beauty Equals Guaranteed Buzz

Luxury beauty brands would probably scoff at the idea of launching co-branded products with a coffee chain. So why are Fenty Beauty, Clarins and Clinique all clamouring to collaborate with Chinese tea chain Heytea?


The Power of African Brand Ambassadors

Celebrity marketing has fallen out of favour during the pandemic. But when the strategy makes a comeback global brands need to act fast to tap more African influencers to access high-growth markets like Nigeria, Kenya and South Africa.

The Power of African Brand Ambassadors

Celebrity marketing has fallen out of favour during the pandemic. But when the strategy makes a comeback global brands need to act fast to tap more African influencers to access high-growth markets like Nigeria, Kenya and South Africa.


Op-Ed | How Fashion Perpetuates Modern-Day Colonialism

The exploitation of Asia by western businesses is as widespread today as it was when the British ruled India and Gandhi and Charlie Chaplin discussed the subject in a brief encounter in 1931, argues Bandana Tewari.

Op-Ed | How Fashion Perpetuates Modern-Day Colonialism

The exploitation of Asia by western businesses is as widespread today as it was when the British ruled India and Gandhi and Charlie Chaplin discussed the subject in a brief encounter in 1931, argues Bandana Tewari.


Coronavirus Crushes Asia’s Garment Industry

As retailers around the world cancel orders, factory owners in Myanmar, Bangladesh and Cambodia shut down thousands of factories and sent home workers with little or no pay.

Coronavirus Crushes Asia’s Garment Industry

As retailers around the world cancel orders, factory owners in Myanmar, Bangladesh and Cambodia shut down thousands of factories and sent home workers with little or no pay.