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Global Markets

A guide to unlocking opportunity in emerging and frontier fashion markets.

India’s Fashion Industry at a Crossroads

As the virus spreads and the economy falters, the country’s fashion industry is nearing crisis point. With sales down, stores closing and artisan supply chains under pressure, designers are digging deep to become even more entrepreneurial.

India’s Fashion Industry at a Crossroads

As the virus spreads and the economy falters, the country’s fashion industry is nearing crisis point. With sales down, stores closing and artisan supply chains under pressure, designers are digging deep to become even more entrepreneurial.


Digitally Connecting ‘Made in Italy’ and the US Market

To support Italian fashion businesses incapacitated by Covid-19 containment regulations, the Italian Trade Agency has launched a new digital platform connecting Italian brands directly with US buyers, retailers, press and the end-consumer.

Digitally Connecting ‘Made in Italy’ and the US Market

To support Italian fashion businesses incapacitated by Covid-19 containment regulations, the Italian Trade Agency has launched a new digital platform connecting Italian brands directly with US buyers, retailers, press and the end-consumer.


The Banned App Driving Fashion Sales from Moscow to Tehran

Telegram has become an increasingly valuable marketing channel for fashion brands operating in markets like Russia and Iran, where restrictions on freedom of expression make the encrypted app wildly popular.

The Banned App Driving Fashion Sales from Moscow to Tehran

Telegram has become an increasingly valuable marketing channel for fashion brands operating in markets like Russia and Iran, where restrictions on freedom of expression make the encrypted app wildly popular.


The Pandemic Has Created a ‘Perfect Storm’ for Counterfeits. Just Ask Louis Vuitton.

As if Covid-19 hasn’t already done enough damage to the fashion industry, intellectual property experts are now warning that it has also left the door open for counterfeit products to proliferate at an unprecedented pace.

The Pandemic Has Created a ‘Perfect Storm’ for Counterfeits. Just Ask Louis Vuitton.

As if Covid-19 hasn’t already done enough damage to the fashion industry, intellectual property experts are now warning that it has also left the door open for counterfeit products to proliferate at an unprecedented pace.


Africa’s $20 Billion E-Commerce Opportunity

The pandemic shone a spotlight on African e-commerce giants like Jumia, Konga and Takealot but now there is a race to become the fashion gateway for the continent. Which specialist etailer will win?

Africa’s $20 Billion E-Commerce Opportunity

The pandemic shone a spotlight on African e-commerce giants like Jumia, Konga and Takealot but now there is a race to become the fashion gateway for the continent. Which specialist etailer will win?


At Zilingo, Pivoting for Growth in a Pandemic

Founded as a fashion and beauty marketplace in Southeast Asia, Zilingo is now investing in new operational capabilities to serve its B2B community and create opportunities for growth post-Covid.

At Zilingo, Pivoting for Growth in a Pandemic

Founded as a fashion and beauty marketplace in Southeast Asia, Zilingo is now investing in new operational capabilities to serve its B2B community and create opportunities for growth post-Covid.


The BoF Podcast: Rebuilding Lebanon’s Fashion Industry

Elie Saab Jr, chief executive of Elie Saab Group, and Lebanese designers Roni Helou and Amine Jreissati speak about the urgent need for global solidarity in the face of crisis.

The BoF Podcast: Rebuilding Lebanon’s Fashion Industry

Elie Saab Jr, chief executive of Elie Saab Group, and Lebanese designers Roni Helou and Amine Jreissati speak about the urgent need for global solidarity in the face of crisis.


'We Must Go On,' Says Lebanese Designer Elie Saab After Blast

The explosion badly damaged the designer's main office and headquarters, and devastated his home.

'We Must Go On,' Says Lebanese Designer Elie Saab After Blast

The explosion badly damaged the designer's main office and headquarters, and devastated his home.


Op-Ed | Africa’s Fashion Industry Has a Nepotism Problem

As the global fashion industry confronts systemic racial discrimination, it’s time for the African fashion community to look inward to uproot other forms of bias and prejudice in its ecosystems, argue Udochi Nwogu and Papa Oyeyemi.

Op-Ed | Africa’s Fashion Industry Has a Nepotism Problem

As the global fashion industry confronts systemic racial discrimination, it’s time for the African fashion community to look inward to uproot other forms of bias and prejudice in its ecosystems, argue Udochi Nwogu and Papa Oyeyemi.


What Does a US Ban on WeChat Mean for Fashion?

Every US-based fashion company that does business with China or with Chinese consumers will be impacted by a ban on WeChat, but some brands will be hit harder than others.

What Does a US Ban on WeChat Mean for Fashion?

Every US-based fashion company that does business with China or with Chinese consumers will be impacted by a ban on WeChat, but some brands will be hit harder than others.


Lebanon’s Fashion Industry Hit by Triple Crisis

An explosion that rocked Beirut this week damaged or destroyed the headquarters of internationally renowned couturiers like Elie Saab, Zuhair Murad and Rabih Kayrouz and came at a time when Lebanon was already facing economic collapse and the coronavirus.

Lebanon’s Fashion Industry Hit by Triple Crisis

An explosion that rocked Beirut this week damaged or destroyed the headquarters of internationally renowned couturiers like Elie Saab, Zuhair Murad and Rabih Kayrouz and came at a time when Lebanon was already facing economic collapse and the coronavirus.


How to Plug Into India’s Dynamic E-Commerce Market

During lockdown Indian e-commerce platforms attracted a bonanza of international investment from the likes of Facebook and a fund backed by LVMH. What can fashion brands do now to tap into this complicated but colossal $43 billion opportunity?

How to Plug Into India’s Dynamic E-Commerce Market

During lockdown Indian e-commerce platforms attracted a bonanza of international investment from the likes of Facebook and a fund backed by LVMH. What can fashion brands do now to tap into this complicated but colossal $43 billion opportunity?