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A guide to unlocking opportunity in emerging and frontier fashion markets.

A New Wave of African Photographers

From Nigeria to Ethiopia and Senegal to South Africa, photographers from the continent are in demand from global fashion publications. Which brands will tap them for their next ad campaign?

A New Wave of African Photographers

From Nigeria to Ethiopia and Senegal to South Africa, photographers from the continent are in demand from global fashion publications. Which brands will tap them for their next ad campaign?


What’s Behind China’s Coloured Contact Lens Boom?

The category’s meteoric growth in China is being propelled by local brands and influencers. Global competitors need to revisit their strategies to stay buoyant.

What’s Behind China’s Coloured Contact Lens Boom?

The category’s meteoric growth in China is being propelled by local brands and influencers. Global competitors need to revisit their strategies to stay buoyant.


The BoF Podcast: Who Will Win De-Globalisation?

At BoF VOICES, Axios journalist Felix Salmon, economist Dr Dambisa Moyo and Sinovation Ventures chief executive Kai-Fu Lee discussed how fashion can navigate challenging economic times.

The BoF Podcast: Who Will Win De-Globalisation?

At BoF VOICES, Axios journalist Felix Salmon, economist Dr Dambisa Moyo and Sinovation Ventures chief executive Kai-Fu Lee discussed how fashion can navigate challenging economic times.


Africa’s Answer to Amazon on Balancing Speed with Discipline

Jumia has seized the e-commerce opportunity in dynamic markets from Nigeria to Egypt, though it didn’t see the growth rates analysts expected during the pandemic. Next year, the e-tailer will be even more disciplined about its path to profitability, says chairperson Juliet Anammah.

Africa’s Answer to Amazon on Balancing Speed with Discipline

Jumia has seized the e-commerce opportunity in dynamic markets from Nigeria to Egypt, though it didn’t see the growth rates analysts expected during the pandemic. Next year, the e-tailer will be even more disciplined about its path to profitability, says chairperson Juliet Anammah.


Alibaba’s Mike Hu on ‘Three-Dimensional’ Retail

Mike Hu, the executive who manages relationships with luxury brands like Burberry, Versace and Cartier for Alibaba-owned Tmall, says the e-commerce giant will employ a new ‘three-dimensional model’ of retail.

Alibaba’s Mike Hu on ‘Three-Dimensional’ Retail

Mike Hu, the executive who manages relationships with luxury brands like Burberry, Versace and Cartier for Alibaba-owned Tmall, says the e-commerce giant will employ a new ‘three-dimensional model’ of retail.


BoF LIVE: Seizing the African E-Commerce Opportunity

How are Africa’s online players marketing and selling product to domestic and international markets?

BoF LIVE: Seizing the African E-Commerce Opportunity

How are Africa’s online players marketing and selling product to domestic and international markets?


Where People Are Shopping Again

As Asia’s recovery outpaces other regions, brands shouldn’t lean on China alone. Multi-brand stores in cities like Seoul and Tokyo are becoming more important to labels trying to claw back lost revenues elsewhere.

Where People Are Shopping Again

As Asia’s recovery outpaces other regions, brands shouldn’t lean on China alone. Multi-brand stores in cities like Seoul and Tokyo are becoming more important to labels trying to claw back lost revenues elsewhere.


How to Survive Chaos: Lessons from Venezuela

Venezuela’s fashion industry has withered after 10 years of turmoil, but some businesses are thriving despite the national crisis. What advice can these veterans of instability offer the rest of us facing an unpredictable future in the year of the pandemic?

How to Survive Chaos: Lessons from Venezuela

Venezuela’s fashion industry has withered after 10 years of turmoil, but some businesses are thriving despite the national crisis. What advice can these veterans of instability offer the rest of us facing an unpredictable future in the year of the pandemic?


How the Farfetch-Alibaba-Richemont Alliance Could Change the Game in the World’s Largest Luxury Market

With international travel on pause, China’s domestic e-commerce market is one of luxury’s largest growth opportunities. Now, a new alliance is redrawing the battlefield.

How the Farfetch-Alibaba-Richemont Alliance Could Change the Game in the World’s Largest Luxury Market

With international travel on pause, China’s domestic e-commerce market is one of luxury’s largest growth opportunities. Now, a new alliance is redrawing the battlefield.


Italy Locks Down Milan and Much of Industrial North

Unlike Italy's national lockdown in the spring, all factories will remain open.

Italy Locks Down Milan and Much of Industrial North

Unlike Italy's national lockdown in the spring, all factories will remain open.


Seizing Opportunities in Asia’s ‘Attention Economy’

Fashion has become a key battlefield for South Korean tech giants like KakaoTalk, which global brands Chanel and Swarovski are tapping to reach one of Asia’s most influential and digitally advanced consumer groups.

Seizing Opportunities in Asia’s ‘Attention Economy’

Fashion has become a key battlefield for South Korean tech giants like KakaoTalk, which global brands Chanel and Swarovski are tapping to reach one of Asia’s most influential and digitally advanced consumer groups.


The Future of Asia’s Fashion Weeks

As Shanghai Fashion Week returns to business as usual, organisers and retailers in Tokyo and Seoul are turning their focus to homegrown talent.

The Future of Asia’s Fashion Weeks

As Shanghai Fashion Week returns to business as usual, organisers and retailers in Tokyo and Seoul are turning their focus to homegrown talent.