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Global Markets

A guide to unlocking opportunity in emerging and frontier fashion markets.

How Technology Is Powering African Retail

Zain Verjee and Juliet Anammah discuss how the pandemic has accelerated the move to digital platforms in Africa and how consumers are adapting.

How Technology Is Powering African Retail

Zain Verjee and Juliet Anammah discuss how the pandemic has accelerated the move to digital platforms in Africa and how consumers are adapting.


A New Era of Arab-Led Fashion Media

Harper’s Bazaar and Esquire have launched Saudi Arabian editions, signalling a drive toward localisation in the Middle East that locals say is long overdue.

A New Era of Arab-Led Fashion Media

Harper’s Bazaar and Esquire have launched Saudi Arabian editions, signalling a drive toward localisation in the Middle East that locals say is long overdue.


The Risky Business of Emerging Manufacturing Hubs

The pandemic is not the only cause of disruption to global supply chains. From Myanmar to Ethiopia, civil unrest and political conflict are impacting suppliers used by brands like H&M and Benetton.

The Risky Business of Emerging Manufacturing Hubs

The pandemic is not the only cause of disruption to global supply chains. From Myanmar to Ethiopia, civil unrest and political conflict are impacting suppliers used by brands like H&M and Benetton.


Luxury’s Southeast Asia E-Commerce Opportunity

Growing demand for luxury goods is coinciding with an e-commerce boom in key markets like Singapore, Indonesia and Thailand, but brands are behind the curve.

Luxury’s Southeast Asia E-Commerce Opportunity

Growing demand for luxury goods is coinciding with an e-commerce boom in key markets like Singapore, Indonesia and Thailand, but brands are behind the curve.


Lebanese Designers Still Suffering From ‘Triple Crisis’

Elie Saab and Rabih Kayrouz, who both present tomorrow during Paris Fashion Week, are more insulated than most Lebanese designers hit by last year’s economic collapse followed by explosions and the pandemic.

Lebanese Designers Still Suffering From ‘Triple Crisis’

Elie Saab and Rabih Kayrouz, who both present tomorrow during Paris Fashion Week, are more insulated than most Lebanese designers hit by last year’s economic collapse followed by explosions and the pandemic.


Beyond GDP: How Sustainable Development Improves Human Wellbeing

University of Oxford professor Jan-Emmanuel De Neve discusses the power of measuring wellbeing and how this data can further considerations of GDP to include environmental and social elements.

Beyond GDP: How Sustainable Development Improves Human Wellbeing

University of Oxford professor Jan-Emmanuel De Neve discusses the power of measuring wellbeing and how this data can further considerations of GDP to include environmental and social elements.


How Covid-19 Is Changing Asia’s Plastic Surgery Scene

The pandemic has boosted demand for medical aesthetic procedures and reshored local demand. Who’s reaping the rewards?

How Covid-19 Is Changing Asia’s Plastic Surgery Scene

The pandemic has boosted demand for medical aesthetic procedures and reshored local demand. Who’s reaping the rewards?


How to Leverage Myntra to Expand in India

Partnering with the e-commerce giant is an increasingly popular way to tap the India opportunity but it comes with downsides like deep discounting.

How to Leverage Myntra to Expand in India

Partnering with the e-commerce giant is an increasingly popular way to tap the India opportunity but it comes with downsides like deep discounting.


The Key to Asia’s Resale Market

The resale revolution is catching on in countries with no culture of thrift stores, but platforms must still work hard to quash taboos and change the consumer mindset.

The Key to Asia’s Resale Market

The resale revolution is catching on in countries with no culture of thrift stores, but platforms must still work hard to quash taboos and change the consumer mindset.


Is America Aspirational Again?

Reviving ‘Brand USA’ after the damage done by the Trump years will take time, but the underlying values that animate the American Dream may be as marketable as ever.

Is America Aspirational Again?

Reviving ‘Brand USA’ after the damage done by the Trump years will take time, but the underlying values that animate the American Dream may be as marketable as ever.


Luxury’s Bigger-Than-Ever K-Drama Opportunity

South Korean TV shows are providing brands with a much-needed boost and an anchor for Asia marketing strategies as the region recovers faster from Covid-19 than western counterparts.

Luxury’s Bigger-Than-Ever K-Drama Opportunity

South Korean TV shows are providing brands with a much-needed boost and an anchor for Asia marketing strategies as the region recovers faster from Covid-19 than western counterparts.


#BoFLIVE: Update on the State of Fashion 2021

The authors of BoF and McKinsey & Company’s annual State of Fashion report discuss the effects of renewed lockdowns on the fashion industry, and look ahead to the systemic changes fashion executivers will encounter in 2021.

#BoFLIVE: Update on the State of Fashion 2021

The authors of BoF and McKinsey & Company’s annual State of Fashion report discuss the effects of renewed lockdowns on the fashion industry, and look ahead to the systemic changes fashion executivers will encounter in 2021.