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Global Markets

A guide to unlocking opportunity in emerging and frontier fashion markets.

5 Strategies for Chinese Valentine’s Day

Brands are going all out with campaigns aimed at capturing the hearts and wallets of Chinese consumers in the run-up to the annual 520 celebration. Here’s how to cut through all the marketing noise.    

5 Strategies for Chinese Valentine’s Day

Brands are going all out with campaigns aimed at capturing the hearts and wallets of Chinese consumers in the run-up to the annual 520 celebration. Here’s how to cut through all the marketing noise.    


Luxury Brands Have a ‘Respect Deficit’ with Indian Artisans

Brand leaders who claim that craft is the lifeblood of luxury should see worker welfare as a moral duty that aligns with their strategic business interests. But protecting the valuable skills of Indian artisans is not the same as valuing the artisans themselves.

Luxury Brands Have a ‘Respect Deficit’ with Indian Artisans

Brand leaders who claim that craft is the lifeblood of luxury should see worker welfare as a moral duty that aligns with their strategic business interests. But protecting the valuable skills of Indian artisans is not the same as valuing the artisans themselves.


Luxury Brands Never Embraced E-Commerce in Japan. Now, They’re Regretting It.

LVMH, Kering and Hermès all rely on the country to drive a significant portion of global sales, but the pandemic has exposed the market's Achilles’ heel. Brands need to invest in Japanese e-commerce — and fast.

Luxury Brands Never Embraced E-Commerce in Japan. Now, They’re Regretting It.

LVMH, Kering and Hermès all rely on the country to drive a significant portion of global sales, but the pandemic has exposed the market's Achilles’ heel. Brands need to invest in Japanese e-commerce — and fast.


Fashion Workers Left Destitute in India

By cancelling orders with Indian suppliers during the country’s chaotic lockdown, global brands are making impoverished workers even more vulnerable in a market where 60 million people depend on the fashion industry for their livelihood.

Fashion Workers Left Destitute in India

By cancelling orders with Indian suppliers during the country’s chaotic lockdown, global brands are making impoverished workers even more vulnerable in a market where 60 million people depend on the fashion industry for their livelihood.


Bangladesh Textile Workers Demand Wages in Protest

The country is set to lose export revenue of about $6 billion this year due to cancellations from retailers and vendors.

Bangladesh Textile Workers Demand Wages in Protest

The country is set to lose export revenue of about $6 billion this year due to cancellations from retailers and vendors.


Global Garment Industry Calls for Support for Manufacturers

Major brands including H&M and Adidas are working with the International Labour Organisation to commit to paying factories for finished goods.

Global Garment Industry Calls for Support for Manufacturers

Major brands including H&M and Adidas are working with the International Labour Organisation to commit to paying factories for finished goods.


Gulf Retailers Will Suffer During Ramadan

With the most important sales period of the year wiped out across the Middle East, luxury brands could be hit hard in key markets like the UAE, Kuwait and Saudi Arabia due to mall closures and lockdown.

Gulf Retailers Will Suffer During Ramadan

With the most important sales period of the year wiped out across the Middle East, luxury brands could be hit hard in key markets like the UAE, Kuwait and Saudi Arabia due to mall closures and lockdown.


Luxury’s Future Depends on China’s Recovery. Will it Come Fast Enough?

China’s unprecedented GDP contraction suggests that a global recovery could be more prolonged and painful than previously anticipated. Like the economy they rely upon, most luxury brands are now in uncharted waters.

Luxury’s Future Depends on China’s Recovery. Will it Come Fast Enough?

China’s unprecedented GDP contraction suggests that a global recovery could be more prolonged and painful than previously anticipated. Like the economy they rely upon, most luxury brands are now in uncharted waters.


Italy's Fashion Industry Urges Rome to Lift Restrictions on Production

Leaders say not reopening shortly to produce the autumn/winter collections would mean missing almost a year's worth of turnover.

Italy's Fashion Industry Urges Rome to Lift Restrictions on Production

Leaders say not reopening shortly to produce the autumn/winter collections would mean missing almost a year's worth of turnover.


Fashion Looks to China for a Glimpse of Its Future

Now that China has passed the peak of its coronavirus outbreak, a major push is underway to restart the economy. But to what extent will the Chinese market be a 'crystal ball' for businesses elsewhere as they enter the recovery phase of the pandemic?

Fashion Looks to China for a Glimpse of Its Future

Now that China has passed the peak of its coronavirus outbreak, a major push is underway to restart the economy. But to what extent will the Chinese market be a 'crystal ball' for businesses elsewhere as they enter the recovery phase of the pandemic?


How to Make Digital Fashion Weeks Work

When fashion weeks in Asia were called off, designers and organisers had to think on their feet and turned to livestreams to engage with their communities digitally. Here’s what worked and what didn’t.

How to Make Digital Fashion Weeks Work

When fashion weeks in Asia were called off, designers and organisers had to think on their feet and turned to livestreams to engage with their communities digitally. Here’s what worked and what didn’t.


The State of Fashion 2020: Coronavirus Update — It’s Time to Rewire the Fashion Industry

Faced with a 27 to 30 percent contraction in global revenues, fashion is currently focused on crisis management and contingency planning, but eventually we must shift towards re-imagining our industry altogether. The Coronavirus Update to The State of Fashion 2020 outlines where we must focus once the dust settles. Download the full report.

The State of Fashion 2020: Coronavirus Update — It’s Time to Rewire the Fashion Industry

Faced with a 27 to 30 percent contraction in global revenues, fashion is currently focused on crisis management and contingency planning, but eventually we must shift towards re-imagining our industry altogether. The Coronavirus Update to The State of Fashion 2020 outlines where we must focus once the dust settles. Download the full report.