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beauty / Fragrance

The Business of Beauty Haul of Fame: Substack Chat Is Becoming a Focus Group

Product development and pricing strategies, all for free?!


Inside Sephora’s Niche Fragrance Strategy

By betting early on indie brands, the retailer has been able to tap into trends and capitalize on a fast-growing market. But getting into and scaling is no easy feat for emerging lines.


Dior Names Rihanna As the New Face of J’Adore

The star will front a campaign launching in September in a bid to reinvigorate the flagship fragrance range.


Beauty Brands Tread Lightly With ‘Tradwives’

A new crop of influencers that post homemade recipes and homemaking advice in combination with beauty tips are gaining ground online. But engaging with their large audiences requires nimbly sidestepping some uncomfortable themes.




The Business of Beauty Global Forum: Inside the Industry

Gucci Westman, Heela Yang, Danessa Myricks and more spoke at The Business of Beauty Global Forum’s second session.


The Business of Beauty Global Forum: Our Place in Culture

During the first day of The Business of Beauty Global Forum, content creators Dylan Mulvaney, Katie Fang and Steph Hui; Shiseido executive Angelica Munson, Sisley global vice president Christine d’Ornano and more unpack how beauty is shaping culture.


Beautycounter’s Biggest Obstacle to a Relaunch: Its Own Salespeople

In 2021, the pioneering clean beauty brand sold for $1 billion. Three years later, it was bought out of foreclosure by its founder, without a clear timeline for relaunching.


Why Everyone Is in Love With Blush Again

Once thought of as a somewhat dowdy, staid product, younger consumers are now embracing blush, wearing multiple products, formulas and shades as part of their daily look.


The Business of Beauty Haul of Fame: Your Body Lotion Is a Wonderland

Here’s why your new moisturisers look like Sharper Image tools.


DSM-Firmenich Unveils New ‘Mind Nose Matter’ Olfactory Exhibition

The showcase translated the company’s global insights consumer study into scent profiles, technologies and fragrances.