The pop singer’s fragrance line Tsu Lange Yor hopes to stand out in a crowded category by embracing wholesale early and by not relying solely on Sivan’s star power.
Fiscal proof that celebrity alliances work (if the product also works).
With the launch of her third fragrance, Cherry Baby, the “Espresso” songstress wants to use the whimsical, flirty scent to connect more deeply with her growing fanbase of Gen-Zers and beyond.
How “the skin barrier” became a stand-in for American female rage.
Dossier, a brand known for its affordable imitations (known as ‘dupes’) has branched out to offer its own original scents. Making them as popular as its core offering could be a stretch.
A new kind of Ozempic effect.
Seasonal staples like SPF and beachy scents are getting an update, while new product innovations have taken off thanks to influencers.
The co-founder of the “Netflix for fragrance,” Mariya Nurislamova, has been moonlighting as a spirituality influencer. Comments on extraterrestrials, the “Matrix” and Hitler have recently attracted negative attention.
Just in time for the Olympics, Electrolytes are the new “it” ingredient.
Cerulean, but make it skincare.
The fitness mogul’s fragrance debut will be available to order directly from her e-commerce site starting Thursday.
TikTok Shop has created fresh opportunities for enterprising creators to make fast money, changing the landscape for both digital marketers and multi-level marketing companies.
DSM-Firmenich beat market expectations for second-quarter core earnings, said full-year sales growth should reach the upper end of its target range on the back of broad-based volume growth.