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beauty / Fragrance

Jo Malone London Announce Tom Hardy as Ambassador

The Estée Lauder-owned premium fragrance house has signed a two-year deal with the actor in a bet to seize more of the men’s market.


The Scent Firms Hacking the Retail Experience

As in-person retail continues to recover, store owners and marketers are working hard to press the main advantage analogue shopping has over digital: its appeal to all the senses.


Beautycounter Will Not Return Until Late 2024

According to an email viewed by The Business of Beauty, the company will be on hiatus while it establishes a sustainable path to return as a new company.



Your Guide to a Very Busy Week in Beauty

Puig and Space NK are cashing in on their ability to tap the growth of hot new products, while L’Occitane, Olaplex and The Estée Lauder Companies are discovering how quickly the shine can come off even the biggest brands.


Estée Lauder Grows Sales, But Still Hasn’t Solved Its China Problem

The company reported a long-awaited lift in net sales in its third quarter results, with increases from skincare leading the way, but clouds persist over its China recovery.



The Business of Beauty Global Forum 2024 – Full Agenda & Speaker Lineup

Register now for the global livestream on June 3-4 to learn from speakers including Heela Yang, Danessa Myricks and Deepak Chopra.


Beauty E-Commerce Is Broken

Once thought of as long-term disruptors who would change the way we shop forever, multi-brand online retailers that sell cosmetics, skincare, fragrance and more are facing multiple headwinds.


Puig, Backers to Raise €2.6 Billion in Madrid IPO

Puig and its founding family plan to sell Class B shares at €22 to €24.50 each, the Barcelona-based company said Thursday in a filing with the Spanish securities regulator.


How to Scale a Black Beauty Brand

Landing a retail partnership is often seen as a major milestone for beauty founders — but it brings a bevy of new challenges, from the logistical complexities to setting a marketing budget. Black entrepreneurs, who typically have far less capital to work with, often face tough choices.


How to Launch a Black Beauty Brand

In a three-part series, The Business of Beauty explores how Black founders Monique Rodriguez, Danessa Myricks and more built, launched and scaled their multi-million-dollar businesses. In part one, a look at how these entrepreneurs found their niche and harnessed early lessons that were critical to their growth