Cosmetics
The Business of Beauty Haul of Fame: A Delia’s Catalogue for Beauty?
A Gen Alpha beauty disruptor is coming.
The Business of Beauty Haul of Fame: A Delia’s Catalogue for Beauty?
A Gen Alpha beauty disruptor is coming.
How Beauty Brands Are Gearing Up for 2024
Beauty brands are readying for another tumultuous year. Demand is strong, but growth remains challenging with rising customer acquisition costs and a bearish funding climate.
How Beauty Brands Are Gearing Up for 2024
Beauty brands are readying for another tumultuous year. Demand is strong, but growth remains challenging with rising customer acquisition costs and a bearish funding climate.
The Best of BoF 2023: Beauty’s Year of Change
In a year that catapulted both Gen-Z and Generation Alpha to the forefront, brands reprioritised omnichannel retail, profitability and extolling value to beauty shoppers.
The Best of BoF 2023: Beauty’s Year of Change
In a year that catapulted both Gen-Z and Generation Alpha to the forefront, brands reprioritised omnichannel retail, profitability and extolling value to beauty shoppers.
The Business of Beauty Haul of Fame: The Witch Who Stole Christmas
Welcome back to Haul of Fame, the beauty roundup of new products, new ideas and a luxury justification for your tween Goth phase.
The Business of Beauty Haul of Fame: The Witch Who Stole Christmas
Welcome back to Haul of Fame, the beauty roundup of new products, new ideas and a luxury justification for your tween Goth phase.
Private Equity Firm Acquires Uoma Beauty’s Assets
The inclusive label had struggled to capitalise on its early success, and recently faced customer complaints about failing to ship orders. New owner MacArthur Beauty is hiring a new team to run the brand and says “no one will be left high and dry,” but founder Sharon Chuter said she intends to challenge the sale.
Private Equity Firm Acquires Uoma Beauty’s Assets
The inclusive label had struggled to capitalise on its early success, and recently faced customer complaints about failing to ship orders. New owner MacArthur Beauty is hiring a new team to run the brand and says “no one will be left high and dry,” but founder Sharon Chuter said she intends to challenge the sale.
BoF Masterclass | How to Launch and Grow a Hero Product
Watch on demand a BoF Professional Masterclass that explores the topic in our Case Study, “How to Launch and Grow a Hero Product”.
BoF Masterclass | How to Launch and Grow a Hero Product
Watch on demand a BoF Professional Masterclass that explores the topic in our Case Study, “How to Launch and Grow a Hero Product”.
The Business of Beauty Haul of Fame: The Public Becomes Private
Under eye patches make their case for out of the house attire, and Sofia Richie Grainge plots a beauty line.
The Business of Beauty Haul of Fame: The Public Becomes Private
Under eye patches make their case for out of the house attire, and Sofia Richie Grainge plots a beauty line.
Why Estée Lauder Is Trying to Move Upmarket
A new Re-Nutriv launch from its namesake brand suggests a greater interest in the upper echelons of beauty.
Why Estée Lauder Is Trying to Move Upmarket
A new Re-Nutriv launch from its namesake brand suggests a greater interest in the upper echelons of beauty.
Case Study | How to Launch and Grow a Hero Product
Despite the fast pace of makeup, skin care and haircare launches, it’s the brands with iconic, best-in-class products that dominate categories season after season. Executives from Nars, Too Faced and Tarte deconstruct how their brands’ best-sellers became heroes that scaled into volume- and revenue-driving franchises.
Case Study | How to Launch and Grow a Hero Product
Despite the fast pace of makeup, skin care and haircare launches, it’s the brands with iconic, best-in-class products that dominate categories season after season. Executives from Nars, Too Faced and Tarte deconstruct how their brands’ best-sellers became heroes that scaled into volume- and revenue-driving franchises.
Beyond Padlocks: How Beauty Retail Security is Getting Smarter
Shopping for beauty relies on customers’ ability to touch, smell and play. Rising levels of theft are threatening that experience, and the solutions could fundamentally shift the way we shop.
Beyond Padlocks: How Beauty Retail Security is Getting Smarter
Shopping for beauty relies on customers’ ability to touch, smell and play. Rising levels of theft are threatening that experience, and the solutions could fundamentally shift the way we shop.
How Google Is Making It Easier to Find Dupes
Users searching for in-demand beauty products on Google will now find a link to product dupes at the top of the page — the latest sign that the dupe craze is picking up steam.
How Google Is Making It Easier to Find Dupes
Users searching for in-demand beauty products on Google will now find a link to product dupes at the top of the page — the latest sign that the dupe craze is picking up steam.
In China’s Slowing Beauty Market, Big Brand Discounts Won’t Cut It
While the economic woes have certainly weighed on sales, analysts say the main issue facing the multinationals is their slowness to adjust to the shifting priorities of consumers, who have become more discerning about what they buy and are increasingly finding that local brands are more suited to their needs.
In China’s Slowing Beauty Market, Big Brand Discounts Won’t Cut It
While the economic woes have certainly weighed on sales, analysts say the main issue facing the multinationals is their slowness to adjust to the shifting priorities of consumers, who have become more discerning about what they buy and are increasingly finding that local brands are more suited to their needs.