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Cosmetics

Kosas Masters the Art of Reinvention

First with Gwyneth Paltrow and now with TikTok’s Gen-Z beauty queens, Kosas has charted a course to growth through rebranding, new products and customer base expansion.


The Business of Beauty Haul of Fame: Her Hair Is Full of Secrets

How women are claiming their space… and their blow dry routines.


Pat McGrath and the Great Runway Makeup Revival

Suddenly, people are talking about backstage beauty again, largely thanks to the ghostly looks McGrath created for John Galliano. Just as surprising: her brand didn’t immediately come out with a new product. Did we just witness an actual, authentic moment of artistic genius at fashion week of all places?


The Body Shop Staff Fear Company Will Be Broken Up, Risking 2,200 Jobs

Aurelius, the German restructuring specialist, has broken up two other UK retailers.


Inside Peter Dundas’ Big Beauty Bet

The fashion veteran known for his ornate, glamorous creations is the latest designer to try his hand at makeup. But instead of an equally over-the-top beauty aesthetic, Dundas has leaned into natural, gender-neutral products as he hopes to tempt Gen-Z.


How Amazon Fits Into the New Beauty Playbook

Amazon is set to become the biggest beauty retailer in the US, but its complexity and inflexibility is a turn-off for many brands with premium positioning. If they don’t bite the bullet, the losses will add up.



L’Oréal Full-Year Sales Rise 11%, As Luxury Division Surpasses Estée Lauder

In its full-year results announced Thursday, the French conglomerate reported its third consecutive year of double-digit growth, with sales reaching 41 billion euros ($44 billion).


The Changing Face of Fillers

Cosmetic fillers and Botox are more normalised than ever before — but consumers are also more weary of looking overdone. Skinvive, the first “injectable moisturiser” to receive FDA approval, may be able to fill in the gaps.


How Beauty Arrived at the Super Bowl

E.l.f., Nyx Professional Makeup, Dove and Cerave are among the labels getting into the Big Game this year, testing the waters for advertising’s biggest stage.


E.l.f. Beauty Reports 85 Percent Sales Growth and Raises Outlook

Affordable price points, viral products and a digital-focused marketing strategy continue to be drivers for the brand’s growth.


Estée Lauder CEO ‘Not Going Anywhere’ Despite 40% Drop in Shares

CEO Fabrizio Freda’s turnaround strategy for the company did not quiet suggestions from corners that another leader should execute the recovery plan.