Cosmetics
How Beauty Arrived at the Super Bowl
E.l.f., Nyx Professional Makeup, Dove and Cerave are among the labels getting into the Big Game this year, testing the waters for advertising’s biggest stage.
How Beauty Arrived at the Super Bowl
E.l.f., Nyx Professional Makeup, Dove and Cerave are among the labels getting into the Big Game this year, testing the waters for advertising’s biggest stage.
E.l.f. Beauty Reports 85 Percent Sales Growth and Raises Outlook
Affordable price points, viral products and a digital-focused marketing strategy continue to be drivers for the brand’s growth.
E.l.f. Beauty Reports 85 Percent Sales Growth and Raises Outlook
Affordable price points, viral products and a digital-focused marketing strategy continue to be drivers for the brand’s growth.
Estée Lauder CEO ‘Not Going Anywhere’ Despite 40% Drop in Shares
CEO Fabrizio Freda’s turnaround strategy for the company did not quiet suggestions from corners that another leader should execute the recovery plan.
Estée Lauder CEO ‘Not Going Anywhere’ Despite 40% Drop in Shares
CEO Fabrizio Freda’s turnaround strategy for the company did not quiet suggestions from corners that another leader should execute the recovery plan.
Estée Lauder Reveals Its Recovery Playbook
The beauty giant announced layoffs and plans to regain profitability, measures to restore faith in investors and customers alike.
Estée Lauder Reveals Its Recovery Playbook
The beauty giant announced layoffs and plans to regain profitability, measures to restore faith in investors and customers alike.
Why Fast Fashion Can’t Seem to Crack Beauty
Retailers like Zara and H&M are upping their beauty efforts with celebrity-fronted lines and new categories. But building a buzzy beauty line presents a different challenge than making and selling trendy clothes.
Why Fast Fashion Can’t Seem to Crack Beauty
Retailers like Zara and H&M are upping their beauty efforts with celebrity-fronted lines and new categories. But building a buzzy beauty line presents a different challenge than making and selling trendy clothes.
Sephora: ‘Mothership of Modern-Day Beauty Industry’ Revels in a Retail Makeover
After departing the UK in 2005, the beauty retailer returned to London’s Westfield White City mall in 2023. More stores are to come, said Sarah Boyd, Sephora UK managing director.
Sephora: ‘Mothership of Modern-Day Beauty Industry’ Revels in a Retail Makeover
After departing the UK in 2005, the beauty retailer returned to London’s Westfield White City mall in 2023. More stores are to come, said Sarah Boyd, Sephora UK managing director.
The Business of Beauty Haul of Fame: When TikTok Fails Drive Sales
A masterclass from Topicals and more.
The Business of Beauty Haul of Fame: When TikTok Fails Drive Sales
A masterclass from Topicals and more.
Gen-Z and Gen Alpha’s Beauty Behaviours Are Not Trends
As both generations mature, it’s time to start recognising they are more like Millennials and Gen Xers than we initially assumed.
Gen-Z and Gen Alpha’s Beauty Behaviours Are Not Trends
As both generations mature, it’s time to start recognising they are more like Millennials and Gen Xers than we initially assumed.
Why Male Athletes Are Wearing Nail Polish
Athletes aren’t solely ballplayers any more – they are runway models, fashion entrepreneurs and, now, beauty trendsetters.
Why Male Athletes Are Wearing Nail Polish
Athletes aren’t solely ballplayers any more – they are runway models, fashion entrepreneurs and, now, beauty trendsetters.
Inside the Glam Vs. Clean Girl Beauty Trend Battle
Minimalist and maximalist makeup aesthetics duel it out on TikTok as influencers and brands aim to keep up with the cultural zeitgeist.
Inside the Glam Vs. Clean Girl Beauty Trend Battle
Minimalist and maximalist makeup aesthetics duel it out on TikTok as influencers and brands aim to keep up with the cultural zeitgeist.
How to Win Over Investors in a Beauty Downturn
Funding rounds are getting slimmer, smaller and more spaced out, but investors still want to find – and fund – the next big thing. Here’s what’s catching their attention in 2024.
How to Win Over Investors in a Beauty Downturn
Funding rounds are getting slimmer, smaller and more spaced out, but investors still want to find – and fund – the next big thing. Here’s what’s catching their attention in 2024.
The Business of Beauty Haul of Fame: La Vie en Rosé
Pink hair anxiety and the mascara arms race.