Body Care
Why Matte Makeup Is Trending Again
Brands are filling their shelves with foundations, blushes and eyeshadows that shed their dew for a velvety finish. But getting shoppers excited will require a bit of shine.
Why Matte Makeup Is Trending Again
Brands are filling their shelves with foundations, blushes and eyeshadows that shed their dew for a velvety finish. But getting shoppers excited will require a bit of shine.
How Dwayne Johnson Made a Skincare Brand Men Actually Buy
The ‘everyman’ skincare market is moving towards premiumisation, as brands like Johnson’s Papatui ditch traditional one-note marketing for a more considered approach.
How Dwayne Johnson Made a Skincare Brand Men Actually Buy
The ‘everyman’ skincare market is moving towards premiumisation, as brands like Johnson’s Papatui ditch traditional one-note marketing for a more considered approach.
The Business of Beauty Global Awards: An Update on 2025’s Winners
Following their Global Award wins, founders from Akt London, Yse Beauty and Ruka share how the recognition changed their business trajectories.
The Business of Beauty Global Awards: An Update on 2025’s Winners
Following their Global Award wins, founders from Akt London, Yse Beauty and Ruka share how the recognition changed their business trajectories.
Where Grown-Ups Shop for Beauty
In the wake of Sephora tweens, brands and retailers have to win back Millennial and Gen-X shoppers who account for the lion’s share of beauty spend.
Where Grown-Ups Shop for Beauty
In the wake of Sephora tweens, brands and retailers have to win back Millennial and Gen-X shoppers who account for the lion’s share of beauty spend.
Unilever Chases Consumers by Focusing on Beauty Rather Than Food
The UK giant’s chief executive Fernando Fernandez hopes to scale beauty, personal care and wellbeing up to two-thirds of the firm’s sales.
Unilever Chases Consumers by Focusing on Beauty Rather Than Food
The UK giant’s chief executive Fernando Fernandez hopes to scale beauty, personal care and wellbeing up to two-thirds of the firm’s sales.
What Stops Beauty Shoppers From Buying More
Beauty brands must rethink upselling with smarter value plays, from curated bundles to jumbo sizes and subscriptions, to keep their customers from switching to the competition.
What Stops Beauty Shoppers From Buying More
Beauty brands must rethink upselling with smarter value plays, from curated bundles to jumbo sizes and subscriptions, to keep their customers from switching to the competition.
Can Mikayla Nogueira Sell Fragrance, Too?
The beauty influencer is hoping her 20 million-strong following can cut through the category’s oversaturation with Only Sunshine, a tropical scent launched with indie brand Snif.
Can Mikayla Nogueira Sell Fragrance, Too?
The beauty influencer is hoping her 20 million-strong following can cut through the category’s oversaturation with Only Sunshine, a tropical scent launched with indie brand Snif.
Clean Beauty’s Quiet Comeback
Credo Beauty has added stylish clean makeup brand Saie to its portfolio, as the category enters a mature, results-driven era.
Clean Beauty’s Quiet Comeback
Credo Beauty has added stylish clean makeup brand Saie to its portfolio, as the category enters a mature, results-driven era.
The Estée Lauder Companies Acquires Forest Essentials
The luxury Ayurvedic skincare line will be the first deal by the conglomerate under the leadership of Stéphane de La Faverie.
The Estée Lauder Companies Acquires Forest Essentials
The luxury Ayurvedic skincare line will be the first deal by the conglomerate under the leadership of Stéphane de La Faverie.
Can Nars Keep Winning Complexion?
With its biggest launch in years, Nars is hoping to consolidate its reputation as a category leader in foundations and concealers. But the fight to stay on top has never been harder.
Can Nars Keep Winning Complexion?
With its biggest launch in years, Nars is hoping to consolidate its reputation as a category leader in foundations and concealers. But the fight to stay on top has never been harder.
Can Marketing Stunts Breathe New Life Into Beauty’s Oldest Brands?
Household names like Gold Bond, Vaseline and Sunsilk are investing in new activations and partnerships to reach younger consumers. Do they really need to?
Can Marketing Stunts Breathe New Life Into Beauty’s Oldest Brands?
Household names like Gold Bond, Vaseline and Sunsilk are investing in new activations and partnerships to reach younger consumers. Do they really need to?
Inside Sephora’s Bet on Biotech
Biotech skincare brand Mother Science will debut on Sephora next week as the retailer accelerates its push into lab-developed beauty alongside brands like U Beauty.
Inside Sephora’s Bet on Biotech
Biotech skincare brand Mother Science will debut on Sephora next week as the retailer accelerates its push into lab-developed beauty alongside brands like U Beauty.