Shein Outsells British Rival Asos as UK Revenue Hits $3.41 Billion
The ultra-fast fashion company said sales had been bolstered by marketing partnerships with music festivals, a pop-up shop on London’s Oxford Street and local Christmas gift events.
youth-culture
Media
The TikTok Critics Building Gen-Z’s Fashion Lexicon
The video app has become grounds for a new kind of fashion discourse based in 60-second show reviews, styling and trend forecasting — bringing high fashion discussions to younger, broader audiences.
Fashion Week
The Kids Are Alright
Teen volatility at Vuitton, bare midriffs at Miu Miu, tweedy Chelsea Girls at Chanel… what a time to be young and in fashion!
Beauty
BoF LIVE: What’s Next for Glossier?
BoF’s Lauren Sherman and Cheryl Wischhover break down how the direct-to-consumer pioneer lost its footing in a quickly-evolving beauty industry as well as what the future holds for the brand.
Retail
Maria Borromeo Launches Gender Neutral Brand
ClHu is the former Thakoon chief executive’s bid to capture Gen-Z and stir change in patterns of fashion consumption.
Retail
American Eagle Warns of Earnings Hit Due to Higher Freight Costs
American Eagle Outfitters Inc said it expects its earnings to decline in the first half of 2022, as benefits from the federal stimulus fade and freight expenses surge, sending the apparel chain’s shares down 10 percent in extended trading.
Luxury
The Plan for Off-White After Virgil Abloh
Executives at New Guards Group and LVMH reveal exclusively to BoF the ‘endless’ pipeline the designer left behind and their plans to harness his legacy to build a multi-billion-dollar brand.
Luxury
Gucci and Adidas Announce Collaboration
The collection, per Gucci, “combines the heritage and the creative codes of both brands."
Marketing
The Euphoria Effect
The stars of the HBO high school drama are racking up brand partnerships, magazine covers and industry influence.
Retail
The TikTok Thrifters Opening Physical Stores
Sellers are capitalising on the boom of ‘90s and early ‘00s vintage.
Workplace & Talent
Supreme Appoints Tremaine Emory Creative Director
The multi-hyphenate Denim Tears founder and designer is the streetwear juggernaut’s first major appointment since it was acquired by VF Corp for $2.1 billion in late 2020.
Entrepreneurship
The Evolving Fashion-Cannabis Playbook
A decade ago, the London-based skate brand Aries met resistance when it introduced a Batik-inspired print emblazoned with cannabis leaves.
Sports
Why Luxury Brands Want in on Football
Fashion and football have a complicated history, but labels from Dior to Moncler now see major opportunities in the world’s most popular sport.
The News in Brief
Nike, Patagonia and Lululemon Join Group Battling Microfibre Pollution
Global environmental non-profit The Nature Conservancy has launched a new industry coalition to help apparel companies tackle microfibre pollution across their supply chains.
Meta Bans Ads From TikTok on Its Apps
The policy bars ads from ByteDance, which remains in charge of key parts of TikTok, and extends to third-party advertisers running campaigns that link to TikTok.
Gap to Use Athleta Leader’s Exit to Rebuild Slumping Brand
The departure of Athleta’s CEO for Lululemon is a chance to ‘reimagine the brand’s path forward,’ Gap Inc. CEO Richard Dickson wrote in an internal memo viewed by Bloomberg.
Harvey Nichols’ Birmingham Store Will Close in January
The department store’s Leeds and Bristol outlets will be converted to the Flannels brand in a shake-up under Mike Ashley’s Frasers Group, which purchased the chain when it was put into administration in mid-August.
Zankov Appoints Its First CEO
Jack Tobin is joining Diane von Furstenberg artistic director Henry Zankov’s namesake label as CEO and part owner.
LVMH, Kering Update Model Safety Guidelines
Nearly a decade since the luxury groups first published a charter of model protections, they are introducing new measures to protect those working in the industry.
Lululemon Hires Athleta Head in Management Shakeup
Maggie Gauger is joining Lululemon as chief product officer as new CEO Heidi O’Neill looks to revive sales.