Asos Names Law Roach ‘Stylist in Residence’
Online fashion retailer Asos has brought on celebrity stylist Law Roach to bring his creative lens and styling approach to its campaigns and recently relaunched magazine.
virtual-fashion
News & Analysis
Masterclass | The State of Fashion 2022
BoF’s Imran Amed and McKinsey’s Achim Berg unpack the report, and talk recovery strategies, as well as what opportunities and challenges businesses should be on the lookout for.
Masterclass | The State of Fashion 2022
BoF’s Imran Amed and McKinsey’s Achim Berg unpack the report, and talk recovery strategies, as well as what opportunities and challenges businesses should be on the lookout for.
Technology
What ‘MetaBirkins’ Say About Virtual Fashion
Fashion and art were already filled with young creators borrowing brand icons. The practice is taking on new digital dimensions as NFTs take off.
What ‘MetaBirkins’ Say About Virtual Fashion
Fashion and art were already filled with young creators borrowing brand icons. The practice is taking on new digital dimensions as NFTs take off.
Technology
Nike Acquires Virtual Fashion Start-Up RTFKT
The company, which specialises in virtual sneakers and other accessories, was bought by the sports giant. The terms of the deal were not disclosed.
Nike Acquires Virtual Fashion Start-Up RTFKT
The company, which specialises in virtual sneakers and other accessories, was bought by the sports giant. The terms of the deal were not disclosed.
Retail
PVH’s Stefan Larsson on Harnessing Creativity to Energise Engagement
The chief executive of the company that owns Calvin Klein and Tommy Hilfiger says creativity will be even more of a differentiator in 2022 as fashion players better align merchandise planning with demand and continue their quest for greater market share.
PVH’s Stefan Larsson on Harnessing Creativity to Energise Engagement
The chief executive of the company that owns Calvin Klein and Tommy Hilfiger says creativity will be even more of a differentiator in 2022 as fashion players better align merchandise planning with demand and continue their quest for greater market share.
Luxury
Gucci’s Robert Triefus on Testing Luxury’s Allure in the Metaverse
Gucci’s executive vice president for brand and customer engagement believes the immersive digital world signals a paradigm shift for luxury brands and expects it to drive a ‘very significant new revenue stream’ for the brand in the years ahead.
Gucci’s Robert Triefus on Testing Luxury’s Allure in the Metaverse
Gucci’s executive vice president for brand and customer engagement believes the immersive digital world signals a paradigm shift for luxury brands and expects it to drive a ‘very significant new revenue stream’ for the brand in the years ahead.
Technology
Snapchat’s Rajni Jacques on Enhancing Social Shopping
Snap Inc.’s new global head of fashion and beauty partnerships is tasked with helping brands such as Prada, Dior and American Eagle harness augmented reality so that the social platform is more shoppable.
Snapchat’s Rajni Jacques on Enhancing Social Shopping
Snap Inc.’s new global head of fashion and beauty partnerships is tasked with helping brands such as Prada, Dior and American Eagle harness augmented reality so that the social platform is more shoppable.
Technology
Aura Blockchain’s Daniela Ott on Persuading Luxury Rivals to Join Forces on Product Passports
As leader of the Aura Blockchain Consortium, Daniela Ott is tasked with persuading brands to join brands such as LVMH, Prada and Richemont-owned Cartier on the shared digital platform which creates ‘product passports’ for luxury goods.
Aura Blockchain’s Daniela Ott on Persuading Luxury Rivals to Join Forces on Product Passports
As leader of the Aura Blockchain Consortium, Daniela Ott is tasked with persuading brands to join brands such as LVMH, Prada and Richemont-owned Cartier on the shared digital platform which creates ‘product passports’ for luxury goods.
Technology
The Year Ahead: Building Brands With a Metaverse State of Mind
By experimenting with NFTs, gaming and virtual fashion, brands will unlock value streams in the metaverse that engage young consumers and will find new routes to creativity, communities and commerce.
The Year Ahead: Building Brands With a Metaverse State of Mind
By experimenting with NFTs, gaming and virtual fashion, brands will unlock value streams in the metaverse that engage young consumers and will find new routes to creativity, communities and commerce.
Technology
VOICES 2021: Innovations Changing Fashion
In the third session of BoF’s annual gathering, Merlin Sheldrake, Ian Rogers, Wayne McGregor and others examined mycelium-based leather, virtual clothing, cyber threats and AI.
VOICES 2021: Innovations Changing Fashion
In the third session of BoF’s annual gathering, Merlin Sheldrake, Ian Rogers, Wayne McGregor and others examined mycelium-based leather, virtual clothing, cyber threats and AI.
Technology
Balenciaga to Launch Metaverse Business Unit
The Kering-owned brand is creating a dedicated business unit to explore opportunities for marketing and commerce in the buzzy “metaverse,” chief executive Cédric Charbit said, speaking at BoF’s annual VOICES gathering.
Balenciaga to Launch Metaverse Business Unit
The Kering-owned brand is creating a dedicated business unit to explore opportunities for marketing and commerce in the buzzy “metaverse,” chief executive Cédric Charbit said, speaking at BoF’s annual VOICES gathering.
News & Analysis
The State of Fashion 2022: Global Gains Mask Recovery Pains
The sixth annual State of Fashion report by The Business of Fashion and McKinsey & Company forecasts that the global fashion industry will find its feet again after nearly two years of disruption, though supply chain headwinds will threaten growth prospects. Download the full report to understand the 10 themes that will define the industry in the year ahead and how to navigate the currents they create.
The State of Fashion 2022: Global Gains Mask Recovery Pains
The sixth annual State of Fashion report by The Business of Fashion and McKinsey & Company forecasts that the global fashion industry will find its feet again after nearly two years of disruption, though supply chain headwinds will threaten growth prospects. Download the full report to understand the 10 themes that will define the industry in the year ahead and how to navigate the currents they create.
Technology
Case Study | How to Seize Fashion’s Gaming Opportunity
Vans, Balenciaga and Benefit Cosmetics are among the brands tapping the multi-billion-dollar video gaming industry with strategies aimed at generating buzz and fostering community.
Case Study | How to Seize Fashion’s Gaming Opportunity
Vans, Balenciaga and Benefit Cosmetics are among the brands tapping the multi-billion-dollar video gaming industry with strategies aimed at generating buzz and fostering community.
The News in Brief
Boohoo’s New Chairman Stirs Controversy as Broker Drops Coverage
The online clothing retailer, which rebranded as Debenhams Group last year, said Friday that Iain McDonald had taken over from Tim Morris with immediate effect in a move aimed at ‘rebuilding equity value.’
Luxury Perfume Line Roja London Acquired by Extravaganza Beauty
Master perfumer and founder Roja Dove will remain with the brand in a new consultancy role.
UK Retail Sales Bounce Back With 0.5% Gain in August
Warm weather and a brighter national mood helped lift spending on clothing and household goods despite rising energy bills.
EssilorLuxottica Gets Rare Sell Call Amid Stock Slump, AI Glasses Concerns
Shares in the eyewear giant, one of Europe's best-rated blue chips, have dropped 55 percent since November, while concerns are mounting over slowing growth and privacy issues for its AI glasses with Meta.
Olaplex Names New CEO
Christoph Kaul will succeed Amanda Baldwin, who led the hair care label through its acquisition by Henkel earlier this year.
Perelel Expands C-Suite, Tapping Rare Beauty’s CMO
Known for its prenatal vitamins, the wellness label has hired Rare Beauty's Ashley Murphy as its chief marketing officer, while Anjelika Temple moves into the chief creative officer role.
Swiss Watch Exports Grow for Fourth Month, Overcoming US Slump
Exports in August were buoyed by China and Japan, despite a sharp decline in shipments to the US.